Stop manually exporting viewership data, rebuilding CTV reports, and reconciling streaming metrics across spreadsheets. Redbird AI syncs Xumo streaming analytics with Redshift automatically, so your data team can focus on insights instead of ETL pipelines.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull audience engagement, watch time, and content performance data from Xumo into Redshift tables. Keep your data warehouse current with streaming metrics without manual exports or API orchestration.
Combine real-time ad inventory from Xumo with historical campaign performance and audience segments stored in Redshift. Enable smarter yield optimization and targeting decisions based on complete data context.
Build scheduled reports that merge Xumo viewership with attribution data, ad spend, and revenue metrics from your Redshift warehouse. Deliver unified streaming analytics to stakeholders without manual data gathering.
Monitor Xumo streaming metrics against historical benchmarks in Redshift and trigger alerts when engagement, completion rates, or audience size fall outside expected ranges. Catch content performance issues before they impact revenue.
Continuously capture granular playback events, ad impressions, and user interactions from Xumo into Redshift for compliance, attribution modeling, and multi-year trend analysis. Build a complete historical record of your CTV footprint.
Push audience segment classifications, content recommendations, and performance tags calculated in Redshift back to Xumo. Keep your streaming platform enriched with warehouse-derived intelligence for better personalization and programming decisions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Redshift and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Redshift's analytical schemas and Xumo's streaming data structures, so you can automate CTV analytics without wrestling with API documentation or data type mismatches.
Redbird maps Xumo's viewership events, ad impression data, and content performance metrics to your Redshift table structures automatically. It handles timestamp normalization across timezones, reconciles device identifiers with your warehouse's user dimension tables, and transforms nested JSON streaming payloads into clean analytical columns. The AI learns your warehouse naming conventions and maintains referential integrity across content catalogs, ad campaigns, and audience segments.
faster CTV data pipeline setup vs building custom Xumo-to-Redshift ETL
Redbird can pull from Redshift and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Redshift or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Redshift into Xumo, or from Xumo back into Redshift. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any streaming event in Xumo or analytical query result in Redshift.
Trigger when a scheduled analytical query finishes running in Redshift.
Detect when new data arrives in specific Redshift tables or partitions.
Fire when aggregated metrics fall outside expected ranges based on historical patterns.
Insert or update summarized streaming performance data into Redshift dimension or fact tables.
Run analytical queries with dynamic parameters derived from Xumo streaming events.
Refresh specific materialized views when new Xumo data arrives to keep dashboards current.
Trigger when content reaches specific watch time, viewer count, or completion rate thresholds.
Fire when ads are served on Xumo's platform, capturing impression and context data.
Detect when Xumo updates engagement metrics, ratings, or viewership analytics for content.
Modify content attributes, tags, or categorization in Xumo based on warehouse insights.
Apply audience classifications computed in Redshift to viewer profiles in Xumo.
Update recommendation weights or content prioritization using analytics-driven scoring.
Sync Redshift with Xumo in minutes and automate your CTV analytics pipeline. Redbird handles the data mapping, transformation, and orchestration so your team can focus on growing your streaming business.