Connect Adobe Analytics and
Redshift with AI

Redbird AI syncs behavioral data from Adobe Analytics directly into Redshift—automatically. Stop exporting CSVs, writing custom ETL scripts, or waiting on engineering to update data feeds every time your tracking changes.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream Adobe Analytics events to Redshift tables in real-time

Automatically sync clickstream, conversion, and custom event data from Adobe Analytics into Redshift as it happens. Redbird maps eVars, props, and success events to your warehouse schema without manual transformation logic.

Archive historical Adobe Analytics reports to Redshift for long-term storage

Pull workspace reports, segment exports, and historical metrics into Redshift on a schedule. Maintain years of attribution and journey data beyond Adobe's retention limits for compliance and longitudinal analysis.

Enrich Adobe Analytics segments with Redshift customer data attributes

Query Redshift for CRM status, subscription tier, or LTV data and push enriched segments back into Adobe Analytics. Build more precise audiences by combining behavioral signals with warehouse attributes.

Automate daily campaign performance rollups from Adobe to Redshift

Extract campaign tracking codes, attribution touchpoints, and conversion metrics from Adobe Analytics and load them into Redshift staging tables. Power cross-channel reporting dashboards that blend paid, organic, and offline data.

Trigger alerts when Redshift warehouse data differs from Adobe Analytics metrics

Compare revenue, conversion counts, or session volumes between Adobe Analytics and Redshift aggregations. Get notified immediately when discrepancies exceed thresholds so you can catch tracking breaks or data pipeline issues.

Sync Adobe Analytics calculated metrics definitions into Redshift metadata tables

Automatically capture metric formulas, segment logic, and dimension classifications from Adobe Analytics and store them in Redshift. Keep your data catalog and warehouse documentation in sync with how analytics teams actually define KPIs.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and Redshift with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Adobe Analytics schemas—eVars, props, success events, processing rules—and how they map to Redshift tables, nested JSON columns, and partition strategies.

AI that speaks both Adobe Analytics and Redshift

Redbird's AI interprets Adobe Analytics data feeds, workspace API responses, and classification hierarchies, then translates them into optimized Redshift table structures. It handles prop/eVar mapping, merchandising variable denormalization, and pathing data flattening automatically. When your tracking implementation changes, Redbird adapts schemas and transformations without manual DDL updates or broken pipelines.

eVar & prop mapping
Data feed parsing
Classification sync
Pathing denormalization
10×

faster than building custom Adobe Analytics to Redshift ETL pipelines

No Data Workbench exports, API pagination logic, or incremental load scripting required

Auto-generated reports

Redbird can pull from Adobe Analytics and Redshift simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Redshift.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into Redshift, or from Redshift back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Adobe Analytics event or Redshift query result—and take action in either system instantly.

Adobe Analytics
Triggers & Actions
Trigger

New data feed file available

Trigger when Adobe Analytics generates a new hourly or daily data feed file ready for ingestion.

Trigger

Workspace report scheduled

Trigger when a scheduled workspace project completes and new report data is available via API.

Trigger

Segment population threshold crossed

Trigger when a user segment grows or shrinks beyond a defined size in Adobe Analytics.

Action

Create or update segment

Build new audience segments in Adobe Analytics or modify existing segment rules programmatically.

Action

Export workspace report

Generate and retrieve a workspace report in JSON or CSV format for a specific date range or segment.

Action

Update classification data

Upload new classification values or update existing campaign, product, or custom dimension mappings.

Redshift
Triggers & Actions
Trigger

New rows inserted into table

Trigger when new records appear in a Redshift table, such as customer updates or transaction logs.

Trigger

Query result exceeds threshold

Trigger when a SQL query result crosses a numeric threshold—revenue, user count, or anomaly detection score.

Trigger

Scheduled query completes

Trigger when a recurring Redshift query finishes, signaling that aggregated data is ready for downstream use.

Action

Insert rows into table

Write new records to a Redshift table, appending behavioral data or enriched attributes from other systems.

Action

Run SQL query

Execute arbitrary SQL in Redshift to aggregate data, update staging tables, or prepare datasets for activation.

Action

Create or replace view

Generate a new Redshift view or update an existing one to reflect the latest schema or business logic.

Adobe Analytics
+
Redshift

Ready to connect your stack?

Redbird AI eliminates the gap between Adobe Analytics behavioral data and your Redshift warehouse. Connect once, automate every sync, and unify analytics across your entire data stack.

Get started → Book a demo