Connect Redshift and
Salesloft with AI

Sync sales engagement data to your warehouse and enrich Salesloft cadences with customer intelligence—automatically. Stop exporting CSVs, writing Python scripts, or waiting on engineering to build custom data pipelines between your sales stack and analytics layer.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Salesloft engagement metrics to Redshift for unified revenue reporting

Automatically capture call logs, email opens, cadence completions, and disposition codes from Salesloft into Redshift tables. Join engagement data with opportunity stages, product usage, and support tickets to build complete customer journey dashboards. Keep your data warehouse updated in near real-time without manual exports.

Enrich Salesloft accounts with firmographic and product usage data from Redshift

Push aggregated customer data from Redshift—contract value, feature adoption scores, support ticket volume, renewal risk—directly into Salesloft custom fields. Give reps complete context before every call without toggling between systems. Update account intelligence automatically as warehouse data refreshes.

Build daily sales activity reports by pulling Redshift queries into Slack

Run scheduled SQL queries that combine Salesloft activity with pipeline data, product telemetry, and closed revenue in Redshift. Format results with AI and post directly to leadership Slack channels. Replace manual report building with automated data storytelling.

Alert reps when high-value accounts show buying signals in warehouse data

Monitor Redshift for behavioral triggers—product usage spikes, API volume increases, or contract expansion patterns. Automatically create targeted Salesloft tasks or add prospects to urgent outreach cadences. Connect warehouse intelligence to frontline sales execution instantly.

Archive historical Salesloft activity data to Redshift for compliance and analysis

Preserve complete records of cadence touches, call recordings metadata, and email correspondence beyond Salesloft's retention window. Store engagement history alongside transaction data for multi-year trend analysis and regulatory requirements. Automate incremental loads without engineering overhead.

Update Salesloft prospect lists based on scored segments from Redshift models

Apply propensity scores, churn predictions, or expansion likelihood calculated in Redshift directly to Salesloft. Automatically add high-scoring accounts to personalized cadences and remove poor-fit prospects. Keep outbound motions aligned with your most current data science outputs.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Redshift and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Redshift table schemas and Salesloft's cadence, person, and activity objects—so you can connect sales engagement to your entire data ecosystem without custom API code.

AI that maps warehouse queries to sales engagement workflows

Redbird parses your Redshift schema—fact and dimension tables, materialized views, historical snapshots—and understands how they relate to Salesloft's people, accounts, cadences, and action records. Query your warehouse with natural language and push results directly into custom fields, task queues, or cadence enrollments. Redbird handles data type conversions, API rate limits, and incremental sync logic so your sales ops and analytics teams don't write boilerplate integration code.

Redshift table & view mapping
Salesloft person & account objects
Custom field synchronization
Activity log normalization
10×

faster than building custom ETL between Redshift and Salesloft

No Python jobs, Airflow DAGs, or Fivetran connectors to configure and maintain

Auto-generated reports

Redbird can pull from Redshift and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Redshift or Salesloft.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Redshift into Salesloft, or from Salesloft back into Redshift. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any warehouse query result or sales engagement event—Redbird routes data and orchestrates actions across both systems.

Redshift
Triggers & Actions
Trigger

Query returns new rows

Trigger workflows when a scheduled Redshift query finds new records matching your criteria.

Trigger

Aggregate metric crosses threshold

Detect when sum, average, or count values in Redshift tables exceed defined limits.

Trigger

Table updated or refreshed

React when specific Redshift tables receive new inserts, updates, or materialized view refreshes.

Action

Insert rows into Redshift table

Write new records to staging or fact tables with proper data type handling and batching.

Action

Update existing records via merge

Upsert data into Redshift using primary key matching to keep warehouse tables current.

Action

Execute SQL query and return results

Run analytical queries on demand and pass result sets to downstream workflow steps.

Salesloft
Triggers & Actions
Trigger

Person added to cadence

Start workflows when prospects are enrolled in specific Salesloft outreach sequences.

Trigger

Call completed or logged

React when reps finish calls and log dispositions, outcomes, or sentiment in Salesloft.

Trigger

Email opened or clicked

Detect engagement signals when prospects interact with cadence emails or templates.

Action

Create or update person record

Add new prospects to Salesloft or update existing person records with enriched data.

Action

Add person to cadence

Enroll prospects into targeted outreach sequences based on warehouse-driven criteria.

Action

Create task for account owner

Generate follow-up tasks in Salesloft assigned to specific reps based on data triggers.

Redshift
+
Salesloft

Ready to connect your stack?

Join revenue teams using Redbird to sync Salesloft engagement data with Redshift analytics—no custom scripts or middleware required. Connect your first workflow in minutes.

Get started → Book a demo