Connect PostgreSQL and
Semrush with AI

Sync SEO metrics, keyword rankings, and competitive intelligence directly into your operational database. Stop manually exporting CSVs, copying data between systems, or building fragile API scripts to power your marketing dashboards.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync daily keyword ranking data to PostgreSQL tables for trend analysis

Automatically pull position tracking data from Semrush and write it to normalized PostgreSQL tables. Build historical ranking datasets that power internal dashboards, trigger alerts on rank changes, and feed machine learning models predicting SEO performance.

Enrich product tables with SEO metrics and search volume data

Query Semrush for keyword difficulty, search volume, and SERP features based on product names or categories stored in PostgreSQL. Write enriched data back to your database so product and content teams can prioritize based on actual search demand.

Push user behavior data to Semrush for content performance correlation

Send conversion events, engagement metrics, and user session data from PostgreSQL to Semrush custom reports. Correlate organic traffic patterns with actual business outcomes stored in your operational database.

Build weekly SEO health reports from PostgreSQL analytics and Semrush audits

Combine site audit findings, backlink metrics, and technical SEO issues from Semrush with application performance data from PostgreSQL. Generate consolidated reports that connect marketing health to system reliability and user experience metrics.

Alert teams when competitor keyword rankings shift based on database thresholds

Monitor competitor positioning data from Semrush against business rules stored in PostgreSQL. Trigger notifications when rivals gain traction on strategic keywords, enabling rapid response from content and paid search teams.

Archive historical backlink and domain authority data for long-term analysis

Continuously capture backlink profiles, referring domains, and authority scores from Semrush into time-series PostgreSQL tables. Build multi-year datasets that reveal link building ROI, penalty recovery timelines, and domain growth patterns traditional exports can't support.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize PostgreSQL and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands PostgreSQL schemas and Semrush's marketing metrics, so you can automate complex data flows without wrestling with API documentation or maintaining brittle integration code.

AI that speaks database schemas and SEO metrics

Redbird maps Semrush's keyword objects, domain analytics, and position tracking data to PostgreSQL tables automatically. It handles schema evolution when you add columns, manages upsert logic for time-series ranking data, and transforms nested JSON responses from Semrush into normalized relational structures. The AI recognizes your naming conventions—whether you call it keyword_rankings, serp_positions, or organic_metrics—and maintains referential integrity across marketing and operational datasets.

Auto-normalize Semrush JSON to relational tables
Handle ranking data upserts and deduplication
Map keyword metrics to product/content schemas
Maintain foreign keys across SEO and application data
10×

faster than building custom ETL scripts to sync PostgreSQL with Semrush

No API wrapper libraries, schema mapping code, or cron jobs to maintain

Auto-generated reports

Redbird can pull from PostgreSQL and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either PostgreSQL or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from PostgreSQL into Semrush, or from Semrush back into PostgreSQL. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from database events in PostgreSQL or marketing milestones in Semrush—Redbird connects both sides of your stack.

PostgreSQL
Triggers & Actions
Trigger

New row inserted in table

Fire when records are added to any PostgreSQL table, including product catalogs, content inventories, or user segments.

Trigger

Record updated matching condition

Trigger when specific columns change values, like publication status, pricing tiers, or feature flags.

Trigger

Query result threshold exceeded

Activate when a custom SQL query returns counts, aggregates, or flags above defined limits.

Action

Insert or update rows

Write new records or update existing rows based on unique keys, handling upsert logic automatically.

Action

Execute custom SQL query

Run parameterized queries to update multiple tables, call stored procedures, or perform complex transformations.

Action

Create materialized view snapshot

Refresh or create materialized views that pre-aggregate SEO metrics for faster dashboard queries.

Semrush
Triggers & Actions
Trigger

Keyword ranking position changes

Fire when tracked keywords move up or down in search results, with configurable position thresholds.

Trigger

Site audit identifies new issues

Trigger when Semrush detects crawl errors, broken links, or technical SEO problems in your latest audit.

Trigger

Backlink profile updated

Activate when new referring domains appear, backlinks are lost, or domain authority metrics shift.

Action

Add keywords to position tracking

Programmatically add new search terms to monitoring campaigns based on product launches or content plans.

Action

Create competitor analysis report

Generate on-demand competitive intelligence reports for specific domains or keyword sets.

Action

Update custom metric in projects

Push calculated fields, business KPIs, or enriched data into Semrush project dashboards for unified reporting.

PostgreSQL
+
Semrush

Ready to connect your stack?

Sync PostgreSQL with Semrush in minutes, not sprints. Let Redbird handle the schema mapping, API complexity, and data transformations so your team can focus on insights, not integration maintenance.

Get started → Book a demo