Connect Pluto and
Semrush with AI

Sync streaming viewership data with digital marketing intelligence automatically. Stop manually exporting Pluto TV performance metrics and uploading them to marketing dashboards. Redbird AI connects your FAST streaming analytics with SEO and content marketing insights in real-time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Pluto channel performance data to Semrush content tracking dashboards

Automatically push viewership metrics, engagement rates, and content performance data from Pluto TV channels into Semrush for unified content analysis. Track how streaming content correlates with search trends and organic traffic patterns. Eliminate manual CSV exports and data reconciliation between platforms.

Enrich Pluto content metadata with Semrush keyword and trend intelligence

Pull trending keywords, search volume data, and content topics from Semrush into Pluto content planning workflows. Align streaming content curation with what audiences are actively searching for. Optimize channel programming based on real-time search demand and content gaps.

Generate weekly streaming content performance reports combining Pluto and Semrush metrics

Automatically compile viewership data from Pluto channels alongside SEO performance, organic traffic, and content marketing metrics from Semrush. Create unified reports showing how streaming content drives web traffic and brand searches. Deliver stakeholder-ready analytics without manual spreadsheet work.

Alert marketing teams when Pluto content triggers search volume spikes in Semrush

Monitor when specific shows or channels on Pluto TV correlate with increased search interest and keyword volume in Semrush. Trigger notifications to capitalize on trending content with paid search campaigns or content marketing. Bridge the gap between streaming performance and digital marketing opportunities.

Sync Semrush competitor content analysis to inform Pluto channel programming strategy

Automatically feed competitive intelligence from Semrush—including trending topics, content gaps, and audience interests—into Pluto content acquisition and curation workflows. Identify programming opportunities based on what competitors are ranking for and what audiences are searching. Turn SEO insights into streaming content strategy.

Automate audience segment mapping between Pluto viewership cohorts and Semrush audience insights

Cross-reference Pluto TV viewer demographics and behavior patterns with Semrush audience intelligence and search behavior data. Build unified audience profiles that connect streaming preferences with online search intent. Enable precision targeting across both streaming ad inventory and digital marketing channels.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Pluto and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Pluto's streaming analytics schema and Semrush's marketing intelligence data structures, so you can connect viewership metrics with SEO insights without custom development.

AI that understands streaming analytics and digital marketing data

Redbird AI natively maps Pluto's viewership events, content metadata, audience segments, and ad performance metrics to Semrush's keyword rankings, traffic analytics, content scores, and competitive intelligence fields. Our AI handles the schema translation between streaming platform taxonomies and digital marketing data models—matching content categories, normalizing audience demographics, and reconciling engagement metrics across both systems. No need to build custom ETL pipelines or maintain brittle field mappings when APIs change.

Viewership-to-traffic mapping
Content taxonomy translation
Audience segment normalization
Cross-platform metric reconciliation
10×

faster than exporting Pluto CSVs and manually matching them to Semrush campaign data

No custom API development, webhook configuration, or monthly data pipeline maintenance required

Auto-generated reports

Redbird can pull from Pluto and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pluto or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Pluto into Semrush, or from Semrush back into Pluto. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any event in Pluto or Semrush—from new viewership milestones to keyword ranking changes—and automate actions across both platforms.

Pluto
Triggers & Actions
Trigger

Content reaches viewership threshold

Fires when a show or channel on Pluto TV hits a specified number of views, watch time, or audience size.

Trigger

New content added to channel lineup

Triggers when new episodes, shows, or programming are published to a Pluto TV channel.

Trigger

Audience engagement rate changes

Activates when viewer completion rates, drop-off points, or engagement metrics cross defined thresholds.

Action

Update content metadata fields

Modify titles, descriptions, categories, or tags on Pluto TV content based on external data.

Action

Create audience segment

Build new viewer cohorts in Pluto based on behavior patterns, content preferences, or demographic data.

Action

Export viewership report

Generate and retrieve performance data for specific channels, time periods, or content categories from Pluto.

Semrush
Triggers & Actions
Trigger

Keyword ranking position changes

Fires when tracked keywords move up or down in search engine rankings beyond specified thresholds.

Trigger

Competitor content published

Triggers when Semrush detects new content, backlinks, or ranking pages from monitored competitors.

Trigger

Search volume spike detected

Activates when keywords or topics experience significant increases in search demand or trending status.

Action

Create content tracking project

Set up new monitoring for URLs, keywords, or content topics within Semrush based on external triggers.

Action

Update keyword list

Add or remove keywords from tracking projects, position monitoring, or content optimization campaigns.

Action

Generate competitive analysis report

Pull competitor traffic data, keyword overlaps, backlink profiles, or ad copy analysis from Semrush on demand.

Pluto
+
Semrush

Ready to connect your stack?

Connect Pluto and Semrush with Redbird AI to sync streaming analytics with digital marketing intelligence. Stop manually bridging the gap between viewership data and SEO insights.

Get started → Book a demo