Connect Amplitude and
Pluto with AI

Sync product analytics with streaming performance data automatically. Stop manually exporting viewer engagement metrics, reconciling behavioral data across platforms, and building one-off reports to understand how streaming content drives product adoption.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Push behavioral cohorts to Pluto for targeted content distribution strategies

Identify high-value user segments in Amplitude and automatically sync them to Pluto to inform content curation decisions. Surface which behavioral cohorts engage most with specific FAST channels, enabling content teams to optimize channel lineups based on proven product engagement patterns.

Enrich Amplitude events with viewership data from Pluto streaming sessions

Pull streaming analytics from Pluto—watch duration, content completion rates, ad engagement—into Amplitude as custom event properties. Connect viewing behavior with in-product actions to understand how streaming content consumption correlates with feature adoption and retention.

Alert growth teams when content performance impacts product engagement metrics

Monitor Pluto viewership spikes or drops and automatically trigger notifications when streaming patterns correlate with changes in Amplitude retention cohorts. Catch early signals when specific FAST channels drive or detract from core product KPIs.

Generate unified reports combining product analytics and streaming performance data

Automatically merge Amplitude behavioral data with Pluto content metrics to create comprehensive cross-platform reports. Show executives how streaming content engagement drives downstream product actions, retention milestones, and revenue conversion without manual data wrangling.

Sync experiment results from Amplitude to inform content A/B testing on Pluto

Push completed A/B test outcomes and statistically significant insights from Amplitude to Pluto's content management system. Use proven product engagement patterns to guide decisions about channel lineup variations, promotional content placement, and ad inventory optimization.

Archive historical streaming analytics in Amplitude for long-term behavioral analysis

Continuously capture Pluto viewership data, content performance metrics, and ad engagement events as structured properties in Amplitude's analytics warehouse. Build multi-year cohort analyses that track how streaming consumption patterns evolve alongside product lifecycle stages.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Pluto with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird's AI natively understands Amplitude's behavioral event schemas and Pluto's streaming analytics structures, connecting product engagement data with FAST content performance automatically.

AI that speaks both product analytics and streaming metrics

Redbird automatically maps Amplitude user properties, event streams, and cohort definitions to Pluto's viewership data, content metadata, and ad performance structures. The platform understands how to join behavioral segments with streaming sessions, reconcile user identifiers across systems, and transform product engagement events into content performance insights. No manual field mapping or custom ETL scripts required to connect what users do in your product with what they watch on FAST channels.

Behavioral cohort translation
Event property enrichment
Cross-platform user matching
Streaming metric normalization
10×

faster than building custom pipelines to sync product analytics with streaming data

No data warehouse staging, API authentication debugging, or schema reconciliation scripts

Auto-generated reports

Redbird can pull from Amplitude and Pluto simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Pluto.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Pluto, or from Pluto back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in Amplitude or streaming activity in Pluto—Redbird handles the rest.

Amplitude
Triggers & Actions
Trigger

User enters retention cohort

Fires when a user qualifies for a specific retention cohort based on behavioral criteria.

Trigger

A/B experiment reaches statistical significance

Triggers when an experiment variant achieves confidence threshold for a measured metric.

Trigger

Feature adoption crosses threshold

Activates when adoption rate for a specific product feature exceeds defined percentage.

Action

Create behavioral segment

Defines new user segment in Amplitude based on specific event sequences or property values.

Action

Update user properties

Enriches Amplitude user profiles with custom properties from external data sources.

Action

Send custom event

Logs structured event data into Amplitude's analytics stream with defined properties.

Pluto
Triggers & Actions
Trigger

Content reaches viewership milestone

Fires when specific FAST channel or on-demand content hits defined watch count or duration threshold.

Trigger

Ad completion rate changes

Triggers when ad engagement metrics deviate from baseline by specified percentage.

Trigger

New streaming session starts

Activates when viewer initiates playback on any Pluto channel or content asset.

Action

Update content metadata

Modifies content attributes, tags, or categorization in Pluto's content management system.

Action

Adjust channel lineup priority

Changes ordering or visibility of FAST channels based on performance data or audience signals.

Action

Tag viewer segment

Applies audience segment identifiers to streaming viewers for targeted content or ad experiences.

Amplitude
+
Pluto

Ready to connect your stack?

See how Redbird AI connects Amplitude and Pluto to unify product analytics with streaming performance. Stop choosing between behavioral insights and content metrics—get both in one automated workflow.

Get started → Book a demo