Automatically sync mobile app attribution data with streaming TV analytics. Stop manually reconciling app install campaigns with CTV performance, exporting attribution metrics to spreadsheets, or cobbling together cross-platform user journeys across mobile and streaming environments.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When users install your app through specific acquisition campaigns in AppsFlyer, automatically create and update audience segments in Pluto for CTV retargeting. Build cross-platform user journeys that connect mobile app installs to streaming ad exposure without manual CSV uploads or segment rebuilds.
Automatically send streaming content engagement and ad exposure events from Pluto into AppsFlyer as custom events. Measure how CTV advertising influences mobile app installs and in-app behavior, creating a complete view of your users' journey from streaming ads to app conversion.
Pull campaign-level ROAS and LTV data from AppsFlyer alongside Pluto viewership metrics and ad inventory performance to create unified reports. Automatically calculate cross-platform attribution metrics, identify which streaming channels drive the highest-quality app installs, and distribute insights to growth and media teams.
Monitor AppsFlyer install attribution data for spikes in conversions from specific geographic regions or demographics. Automatically trigger notifications to adjust Pluto ad inventory allocation, shift streaming content placement, or increase bids on high-performing FAST channels.
Append viewership patterns, content genre preferences, and streaming engagement metrics from Pluto to corresponding user profiles in AppsFlyer. Build richer audience segments based on both mobile app behavior and CTV content consumption for more precise retargeting and LTV prediction.
Combine granular install attribution data, campaign metrics, and fraud detection flags from AppsFlyer with Pluto's viewership analytics, ad performance, and content engagement data. Create a single source of truth for cross-platform measurement without managing multiple ETL pipelines or reconciling timestamp mismatches.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Pluto with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both AppsFlyer's mobile attribution schemas and Pluto's streaming analytics structures, automatically mapping events, user identifiers, and campaign hierarchies across platforms.
Redbird automatically reconciles AppsFlyer's install attribution models, channel groupings, and conversion event structures with Pluto's viewership sessions, ad pod metrics, and content engagement data. The platform intelligently matches device identifiers across mobile and CTV environments, handles timestamp normalization between attribution windows and streaming sessions, and maps campaign taxonomies even when naming conventions differ. No custom field mapping or schema documentation required.
faster than building custom ETL between attribution and streaming platforms
Redbird can pull from AppsFlyer and Pluto simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Pluto.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Pluto, or from Pluto back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any campaign event, install conversion, or streaming engagement signal across both platforms.
Fires when AppsFlyer attributes a mobile app install to a specific acquisition campaign or channel.
Triggers when AppsFlyer's fraud protection system identifies suspicious install activity or click injection.
Fires when a user completes a predefined in-app action like purchase, registration, or content unlock.
Build a new audience segment in AppsFlyer based on install source, user behavior, or LTV thresholds.
Add custom labels, cost data, or performance tags to existing acquisition campaigns in AppsFlyer.
Generate and retrieve detailed attribution reports with custom date ranges and breakdowns by channel or geo.
Fires when a user begins watching content on a Pluto streaming channel or on-demand title.
Triggers when an advertisement is served within Pluto's streaming content or FAST channel lineup.
Fires when a user surpasses predefined watch time, binge-watching patterns, or content completion rates.
Modify demographic, behavioral, or content affinity targeting for ad campaigns within Pluto's platform.
Programmatically update which content appears in specific FAST channels based on performance or strategy changes.
Retrieve detailed streaming metrics including watch time, audience composition, and content performance data.
Stop manually bridging mobile attribution and streaming analytics. Redbird connects AppsFlyer and Pluto so your growth and media teams can measure cross-platform performance in real time.