Connect Adobe Analytics and
Pluto with AI

Sync web and app behavioral data with streaming viewership insights automatically. Stop manually exporting audience segments, reconciling ad performance across platforms, or building custom ETL pipelines to connect digital analytics with FAST streaming data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Push Adobe Analytics audience segments to Pluto for ad targeting optimization

Automatically sync high-value behavioral segments from Adobe Analytics to Pluto's ad inventory platform. Surface web and app engagement data to refine FAST channel ad targeting without manual CSV exports or API scripting.

Enrich Adobe Analytics with Pluto viewership and content performance metrics

Pull streaming engagement data, watch time, and content completion rates from Pluto into Adobe Analytics custom dimensions. Connect FAST viewing behavior with broader digital journey analysis for unified attribution modeling.

Generate cross-platform conversion reports combining web traffic and streaming views

Automatically correlate Adobe Analytics campaign data with Pluto viewership metrics to measure streaming ad influence on site conversions. Build multi-touch attribution reports that span web, app, and FAST channel engagement without manual data joins.

Alert marketing teams when high-value web visitors appear in Pluto streaming audiences

Monitor Adobe Analytics behavioral segments and trigger notifications when those users engage with Pluto content. Identify when premium web segments are watching FAST channels to optimize ad spend allocation across digital and streaming.

Archive Pluto streaming analytics to Adobe Analytics Data Warehouse for long-term analysis

Automatically export Pluto viewership data, ad impressions, and content performance metrics to Adobe Analytics Data Warehouse. Maintain historical streaming data alongside digital analytics for trend analysis and year-over-year reporting.

Sync Adobe Analytics campaign UTM parameters with Pluto content recommendation logic

Pass campaign attribution data and traffic source information from Adobe Analytics to Pluto's content delivery engine. Personalize FAST channel recommendations based on the campaigns and channels that originally drove user acquisition.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and Pluto with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Adobe Analytics event architectures, eVars, props, and segment definitions alongside Pluto's streaming metadata, ad pod structures, and viewership taxonomies.

AI that reads both digital analytics schemas and streaming platform data models

Redbird automatically maps Adobe Analytics custom events, conversion variables, and calculated metrics to Pluto's content IDs, ad impression logs, and audience engagement data. Our AI interprets Analytics segment logic, understands FAST channel taxonomies, and handles schema changes in both platforms without breaking automations. No need to manually configure field mappings or write transformation scripts when data structures evolve.

Analytics event parsing
Streaming metadata mapping
Segment definition sync
Ad inventory reconciliation
10×

faster than building custom API integrations between Adobe Analytics and streaming platforms

No custom ETL development, API documentation deep-dives, or ongoing maintenance when either platform updates endpoints

Auto-generated reports

Redbird can pull from Adobe Analytics and Pluto simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Pluto.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into Pluto, or from Pluto back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in Adobe Analytics or streaming activity in Pluto, then execute actions across both platforms.

Adobe Analytics
Triggers & Actions
Trigger

Segment membership threshold reached

Trigger when an Adobe Analytics segment reaches a specified audience size or growth rate.

Trigger

Conversion event attributed to specific campaign

Trigger when a conversion is attributed to particular marketing channels or UTM parameters.

Trigger

Custom event exceeds baseline threshold

Trigger when tracked events like video plays, downloads, or form submissions spike above normal levels.

Action

Create calculated metric

Build new calculated metrics in Adobe Analytics combining existing dimensions and segments.

Action

Update segment definition

Modify Adobe Analytics segment rules based on external data or performance criteria.

Action

Export raw event data

Extract granular clickstream or behavioral data to external warehouses or downstream systems.

Pluto
Triggers & Actions
Trigger

Content completion rate drops

Trigger when viewers abandon specific Pluto content at higher-than-normal rates.

Trigger

Ad inventory fill rate changes

Trigger when ad pod fill rates on Pluto channels fall below or exceed target thresholds.

Trigger

Viewership milestone reached

Trigger when a FAST channel or content piece hits predefined audience size or watch time goals.

Action

Update audience targeting parameters

Modify Pluto ad targeting rules based on behavioral data from other platforms.

Action

Tag content with metadata

Apply custom metadata or categorization to Pluto content for improved organization and discovery.

Action

Export viewership analytics

Extract streaming engagement data, ad performance, and content metrics to external systems.

Adobe Analytics
+
Pluto

Ready to connect your stack?

Stop manually reconciling web analytics with streaming viewership data. Redbird AI syncs Adobe Analytics and Pluto automatically so your team can focus on insight, not integration maintenance.

Get started → Book a demo