Connect Outlook and
Semrush with AI

Sync Outlook with Semrush to automate SEO reporting, streamline campaign updates, and eliminate manual exports between your marketing analytics and communication workflows. Stop copying ranking data, keyword reports, and competitor insights into email updates—Redbird AI keeps your stakeholder communication synchronized with real-time digital marketing performance.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-send weekly SEO ranking digests to stakeholders via Outlook

When Semrush detects ranking changes for tracked keywords, automatically generate formatted email reports and send via Outlook to leadership or clients. Include position changes, traffic impact estimates, and competitor movement without manual compilation.

Log campaign planning emails to Semrush project tracking notes

Capture Outlook conversations about SEO campaigns, content briefs, or paid search strategy and sync them as project notes in Semrush. Keep campaign context and stakeholder decisions attached to the actual marketing data and performance metrics.

Alert team via Outlook when competitor backlink activity spikes

Monitor competitor backlink profiles in Semrush and trigger Outlook alerts when significant linking activity is detected. Notify relevant team members immediately with context about the competitor, link sources, and recommended response actions.

Sync Semrush site audit findings to scheduled client email reports

After Semrush completes scheduled site audits, automatically format critical errors, warnings, and health scores into branded email templates and send via Outlook. Include trend data, priority fixes, and month-over-month comparison without manual report building.

Create Semrush tracking projects from new client onboarding emails

When new client onboarding emails arrive in Outlook with domain information, automatically initialize Semrush projects with position tracking, site audit setup, and competitor analysis. Extract domains, target keywords, and competitive URLs from email context.

Email marketing team when organic traffic anomalies are detected

Monitor traffic patterns in Semrush and send targeted Outlook notifications when unusual drops or spikes occur. Include affected pages, timeframe, potential causes from algorithm updates or technical issues, and triage recommendations for immediate review.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Outlook and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Outlook's messaging structure and Semrush's digital marketing data model—so you can automate reporting workflows and sync insights without custom scripts or middleware.

AI that understands email context and SEO metrics

Redbird's semantic layer maps Outlook message threading, calendar events, and contact relationships alongside Semrush position tracking data, keyword metrics, backlink profiles, and site audit findings. Our AI recognizes when email conversations reference specific campaigns, domains, or keywords—and can bidirectionally sync context between stakeholder communication and marketing performance data. You get intelligent automation that knows the difference between internal team updates and client-facing reports, and formats each appropriately.

Email threading & campaign context linking
Keyword ranking & position change detection
Site audit severity mapping to report priority
Contact-to-stakeholder role intelligence
10×

faster than exporting Semrush CSVs and drafting update emails manually

No more toggling between platforms to copy metrics, format tables, or attach screenshots for stakeholder reports

Auto-generated reports

Redbird can pull from Outlook and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Outlook or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Outlook into Semrush, or from Semrush back into Outlook. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Outlook or Semrush—from incoming emails and meeting invites to ranking changes and audit completions.

Outlook
Triggers & Actions
Trigger

Email received matching criteria

Trigger when emails arrive with specific subject lines, senders, or content patterns like campaign names or domain references.

Trigger

Calendar event scheduled

Trigger when meetings are booked, particularly client review calls or campaign planning sessions that require pre-meeting data prep.

Trigger

Email attachment added

Trigger when emails include attachments like content briefs, keyword lists, or campaign plans that need extraction and logging.

Action

Send formatted email report

Compose and send HTML-formatted emails with embedded tables, charts, and metric summaries to specified recipients or distribution lists.

Action

Create calendar reminder

Schedule calendar events or reminders based on marketing milestones, audit schedules, or campaign deadlines detected in Semrush.

Action

Add note to email thread

Append follow-up messages to existing email conversations with updated metrics, status changes, or automated progress reports.

Semrush
Triggers & Actions
Trigger

Keyword ranking change detected

Trigger when tracked keywords move positions, cross threshold rankings, or show significant visibility changes in search results.

Trigger

Site audit completed

Trigger when scheduled or manual site audits finish running and new health scores, errors, or warnings are available.

Trigger

Competitor backlink discovered

Trigger when competitor monitoring detects new backlinks, lost links, or significant changes in referring domain profiles.

Action

Create position tracking project

Initialize new keyword tracking projects with target domains, locations, device types, and competitor comparison settings.

Action

Add keyword to monitoring

Append new keywords to existing tracking campaigns based on email requests, content plans, or automated opportunity discovery.

Action

Log project note with context

Attach timestamped notes to Semrush projects with stakeholder decisions, campaign context, or strategic direction from email threads.

Outlook
+
Semrush

Ready to connect your stack?

Join marketing teams using Redbird AI to sync Outlook and Semrush—eliminate manual reporting, automate stakeholder updates, and keep campaign communication synchronized with real-time SEO performance.

Get started → Book a demo