Sync NielsenIQ retail sales, market share, and consumer behavior data directly into The Trade Desk for performance-driven audience targeting and campaign optimization. Stop manually exporting CSVs, rebuilding segments, and reconciling metrics across disconnected systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When NielsenIQ reports category leaders or high-growth SKUs, automatically push product-level sales and buyer demographics into The Trade Desk as targetable audience segments. Enables media teams to activate against real retail momentum without waiting for manual data handoffs.
Pull NielsenIQ shopper panel attributes—household demographics, basket composition, brand loyalty scores—and create matched audience segments in The Trade Desk. Automatically refresh segments as panel data updates to keep targeting current.
Use NielsenIQ regional market share and velocity data to dynamically adjust The Trade Desk campaign budgets by DMA or geographic cluster. Automatically reallocate spend toward underpenetrated or high-opportunity markets identified in retail measurement.
Pull campaign delivery, impression, and frequency data from The Trade Desk and append it to NielsenIQ sales lift and panel reports. Provides unified view of media exposure alongside retail outcomes for closed-loop measurement.
Monitor NielsenIQ competitive share-of-category metrics and automatically trigger alerts in The Trade Desk when a competitor gains ground. Enables rapid response campaigns or budget reallocation without waiting for monthly reviews.
Combine NielsenIQ retail sales, distribution, and velocity data with The Trade Desk campaign performance, spend, and audience reach metrics into a single automated report. Eliminates manual stitching of media and sales datasets for attribution analysis.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize NielsenIQ and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both NielsenIQ's retail measurement schemas and The Trade Desk's programmatic campaign structures, so your consumer intelligence flows seamlessly into media activation.
Redbird's AI natively maps NielsenIQ product hierarchies, time-aggregated sales metrics, panel demographics, and category definitions to The Trade Desk's audience taxonomy, campaign line items, and custom segment builders. It recognizes when Nielsen SKU-level sales data should feed into TTD first-party segments, when market share shifts should trigger budget pacing rules, and how to join panel cohorts with programmatic reach data for attribution. No custom field mapping or middleware—just intelligent, context-aware data orchestration.
faster to activate retail insights in programmatic campaigns
Redbird can pull from NielsenIQ and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either NielsenIQ or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from NielsenIQ into The Trade Desk, or from The Trade Desk back into NielsenIQ. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any retail measurement event in NielsenIQ or campaign change in The Trade Desk.
Fires when NielsenIQ refreshes weekly or monthly retail sales, velocity, or distribution metrics for tracked categories.
Triggers when a brand or SKU exceeds or falls below a defined market share percentage in a category or geography.
Fires when NielsenIQ updates shopper panel demographics, loyalty scores, or purchase behavior cohorts.
Pull SKU-level sales, velocity, distribution, and pricing data for specific categories, time periods, or geographies.
Fetch brand-level market share, category growth, and competitive positioning metrics for a defined market.
Extract household demographics, basket composition, and shopping frequency data from NielsenIQ consumer panels.
Fires when a new campaign, ad group, or line item begins serving impressions in The Trade Desk.
Triggers when a campaign or advertiser account hits a defined budget milestone or pacing target.
Fires when a first-party or third-party audience segment is updated or refreshed with new user matches.
Build new targetable audience segments or refresh existing ones with external data, IDs, or attributes.
Modify daily or total budget caps, pacing schedules, or bid strategies for active campaigns or line items.
Retrieve impressions, spend, reach, frequency, conversions, and audience delivery data for reporting or analysis.
Stop toggling between NielsenIQ dashboards and The Trade Desk campaign manager. Redbird syncs your retail intelligence and programmatic media in real time, so your team can act on sales insights the moment they matter.