Connect HubSpot and
Totango with AI

Sync CRM data with customer success platforms automatically. Stop manually exporting contact lists, updating health scores in spreadsheets, or chasing down renewal data across systems. Redbird AI keeps HubSpot deals, contacts, and lifecycle stages flowing into Totango success plays and health metrics in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync new HubSpot deals to Totango as customer success programs

When a deal closes in HubSpot, automatically create a corresponding customer record and success program in Totango with key account details, contract value, and onboarding stage. Customer success teams get immediate visibility without waiting for CRM handoffs.

Update HubSpot contact properties when Totango health scores change

When customer health scores drop or escalate in Totango, automatically update corresponding contact and company records in HubSpot with the latest health status. Sales and account teams see risk signals without logging into separate systems.

Create HubSpot deals when Totango identifies expansion opportunities

When Totango flags accounts for upsell based on product adoption metrics and health scores, automatically generate new expansion deals in HubSpot with context from success plays. Account executives can pursue expansion without manual lead creation.

Enrich Totango accounts with HubSpot marketing engagement data

Pull email open rates, webinar attendance, content downloads, and campaign engagement from HubSpot into Totango customer profiles. Customer success managers can personalize outreach based on what content customers are actually consuming.

Alert sales reps in HubSpot when renewal risk is detected in Totango

When Totango identifies at-risk renewals based on low product usage or declining engagement scores, create tasks and alerts in HubSpot for account owners with full context. Revenue teams can intervene before churn happens.

Sync HubSpot lifecycle stage changes to trigger Totango success plays

When contacts move through HubSpot lifecycle stages—from SQL to customer to evangelist—automatically trigger corresponding success plays and touchpoints in Totango. CS workflows adapt to where customers are in their journey without manual program management.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and Totango with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both HubSpot's contact and deal structures and Totango's health scoring and success play architecture, so you can automate the handoff between sales and customer success without custom code.

AI that speaks both CRM and customer success

Redbird maps HubSpot deals, contacts, companies, and custom properties to Totango accounts, touchpoints, and health attributes automatically. Our AI understands deal stages, lifecycle stages, contact roles, MRR fields, renewal dates, and how they translate into Totango's health models and success programs. You describe what should sync in plain language—Redbird handles the field mapping, data transformation, and keeps everything current as your schemas evolve.

Deal stage → Success program mapping
Contact properties → Health attributes
Company ARR → Account value sync
Lifecycle stage → Success play triggers
10×

faster than building CRM-to-CS syncs with traditional iPaaS tools

No manual field mapping, no webhook debugging, no API version compatibility checks between HubSpot and Totango

Auto-generated reports

Redbird can pull from HubSpot and Totango simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Totango.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into Totango, or from Totango back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in HubSpot or Totango—new deals, health score changes, lifecycle transitions, or success play completions.

HubSpot
Triggers & Actions
Trigger

Deal stage changed

Fires when a HubSpot deal moves to a new pipeline stage, including closed-won or closed-lost.

Trigger

Contact lifecycle stage updated

Fires when a contact transitions between lifecycle stages like lead, MQL, SQL, opportunity, or customer.

Trigger

Company property changed

Fires when specific company properties update, such as renewal date, contract value, or customer segment.

Action

Create or update contact

Add new contacts to HubSpot or update existing contact properties with data from external systems.

Action

Create deal

Generate new deals in HubSpot pipelines with associated contacts, companies, and custom property values.

Action

Create task for owner

Assign tasks to contact or deal owners in HubSpot with custom notes, due dates, and priority levels.

Totango
Triggers & Actions
Trigger

Health score changed

Fires when a customer's overall health score or component scores cross defined thresholds in Totango.

Trigger

Success play completed

Fires when a customer completes a success play milestone, campaign, or lifecycle touchpoint sequence.

Trigger

Account flagged for upsell

Fires when Totango identifies expansion opportunities based on product usage patterns and engagement signals.

Action

Update account attributes

Modify customer account properties in Totango including ARR, renewal dates, segment, or custom attributes.

Action

Create touchpoint

Log customer interactions or events in Totango as touchpoints with type, notes, and associated users.

Action

Trigger success play

Enroll accounts in specific Totango success plays or campaigns based on external events or data changes.

HubSpot
+
Totango

Ready to connect your stack?

Stop manually syncing HubSpot deals with Totango success programs. Redbird AI keeps your CRM and customer success platform aligned automatically, so revenue and CS teams always work from the same data.

Get started → Book a demo