Connect HubSpot and
Square with AI

Sync payment data, customer transactions, and sales activity between your CRM and point-of-sale automatically. Stop manually exporting Square transactions into spreadsheets or updating HubSpot deals based on payment status. Redbird keeps your sales pipeline and revenue data in sync without the busywork.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Square payment data to HubSpot deal stages and revenue tracking

Automatically update deal stages in HubSpot when Square payments are processed. Mark deals as closed-won when invoices are paid, track payment status, and keep revenue reporting accurate across both systems without manual updates.

Create HubSpot contacts from new Square customer profiles and purchase history

When new customers make purchases through Square, automatically create corresponding contact records in HubSpot with transaction details, purchase history, and location data. Build your CRM database from every point-of-sale interaction.

Send Square invoices when HubSpot deals reach closed-won stage

Trigger Square invoice generation automatically when sales opportunities close in HubSpot. Reduce time between deal closure and payment collection by eliminating the manual handoff between sales and finance teams.

Enrich HubSpot contact records with Square transaction frequency and customer lifetime value

Pull purchase frequency, average transaction size, and total spend from Square into HubSpot contact properties. Segment customers based on actual buying behavior and run targeted campaigns to high-value or at-risk customers.

Alert sales reps when existing HubSpot contacts make in-person purchases via Square

Notify account owners in HubSpot when their contacts complete transactions at Square point-of-sale locations. Enable timely follow-up, identify upsell opportunities, and maintain relationship continuity across online and offline channels.

Generate weekly revenue reports combining HubSpot pipeline data with Square payment actuals

Automatically compile reports that reconcile forecasted revenue from HubSpot deals with actual collected payments from Square. Track conversion from pipeline to cash, identify payment delays, and get accurate revenue recognition across your entire sales process.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and Square with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both HubSpot's contact and deal structures and Square's payment and transaction schemas, so you can connect your sales pipeline to actual revenue without custom API work.

AI that speaks CRM and point-of-sale fluently

Redbird maps HubSpot objects like contacts, companies, and deals to Square customers, invoices, and payment records automatically. The platform understands how to match customer emails across systems, convert payment amounts to deal values, sync transaction timestamps to deal close dates, and handle refunds or partial payments in your pipeline. No manual field mapping or transformation logic required.

Contact-to-customer matching
Payment-to-deal reconciliation
Multi-location transaction mapping
Refund and adjustment handling
10×

faster than exporting Square transactions and manually updating HubSpot records

No CSV exports, spreadsheet reconciliation, or duplicate data entry between systems

Auto-generated reports

Redbird can pull from HubSpot and Square simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Square.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into Square, or from Square back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in HubSpot or Square and take action across both platforms instantly.

HubSpot
Triggers & Actions
Trigger

Deal stage changed

Trigger when a deal moves to a new pipeline stage in HubSpot.

Trigger

Contact property updated

Trigger when specific contact fields like customer status or segment change.

Trigger

New contact created

Trigger when a new contact is added to HubSpot from any source.

Action

Update contact property

Write or update custom fields on HubSpot contact records with external data.

Action

Create or update deal

Add new deals or modify existing opportunities with transaction and payment information.

Action

Add timeline event

Log custom activities to contact timelines showing purchase or payment events.

Square
Triggers & Actions
Trigger

Payment completed

Trigger when a customer successfully completes a payment through Square.

Trigger

Invoice paid

Trigger when a Square invoice is marked as paid or partially paid.

Trigger

Refund processed

Trigger when a refund is issued for any Square transaction.

Action

Create invoice

Generate and send Square invoices to customers programmatically.

Action

Update customer profile

Modify customer records in Square with CRM data or contact preferences.

Action

Add catalog item

Create or update products in your Square catalog from external systems.

HubSpot
+
Square

Ready to connect your stack?

Sync HubSpot and Square in minutes and eliminate manual data entry between your CRM and payment systems. Start automating your sales-to-revenue workflow today.

Get started → Book a demo