Connect Amplitude and
Square with AI

Sync product analytics with point-of-sale data to understand the full customer journey from digital engagement to in-store purchase. Stop manually exporting transaction CSVs and matching them to user sessions—let Redbird automatically connect online behavior with offline revenue.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Amplitude user profiles with Square transaction history and purchase frequency

Automatically append Square purchase data—total spend, visit frequency, average transaction value—to Amplitude user profiles. Surface which product features drive the highest lifetime value customers and identify behavioral patterns that predict in-store conversion.

Track mobile app engagement to in-store visit conversion by location

Match Amplitude mobile app sessions with Square POS transactions by customer identifier and timestamp. Calculate conversion rates from app feature usage to physical store visits, segmented by location, to optimize local marketing spend and app feature prioritization.

Sync high-intent behavioral cohorts from Amplitude to Square for targeted in-store promotions

Push behavioral segments—users who viewed specific products, abandoned carts, or hit pricing pages—from Amplitude into Square customer records. Enable staff to recognize and offer targeted discounts to high-intent customers at checkout or via Square invoicing.

Alert product teams when A/B test variants drive measurable revenue changes in Square

Automatically link Amplitude experiment variants to Square transaction data to measure real revenue impact. Send Slack alerts when test variants show statistically significant lift or decline in offline purchase value, refund rates, or transaction frequency.

Build retention cohorts based on combined digital engagement and purchase recency

Create unified cohorts using both Amplitude product usage metrics and Square transaction timing. Identify at-risk customers who've disengaged from the app and haven't visited stores, then trigger re-engagement campaigns through marketing automation platforms.

Generate weekly executive reports on feature adoption impact to in-store sales

Automatically join Amplitude feature adoption metrics with Square sales trends by customer segment and location. Produce formatted reports showing which product features correlate with increased store visits, higher basket sizes, and better retention across channels.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Square with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Amplitude's event taxonomy and user properties alongside Square's transaction schemas, payment methods, and location hierarchies—no manual field mapping required.

AI that reads both behavioral events and transaction records

Redbird's AI automatically maps Amplitude user IDs, event properties, and cohort definitions to Square customer tokens, transaction metadata, and payment details. It recognizes when a mobile_app_opened event should join with a card_payment_completed transaction, handles timezone differences between digital sessions and POS timestamps, and intelligently aggregates sales metrics by Amplitude user segments. The system understands Square's location hierarchy and can roll up multi-location transaction data to match Amplitude's user-level analytics.

Event-to-transaction matching
User ID reconciliation
Multi-location aggregation
Cohort-to-customer syncing
10×

faster than exporting Square CSVs and joining them to Amplitude data in spreadsheets

No SQL queries to match payment timestamps with session IDs or manual pivots to calculate LTV by behavioral segment

Auto-generated reports

Redbird can pull from Amplitude and Square simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Square.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Square, or from Square back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in Amplitude or transaction activity in Square—Redbird handles the data flow in both directions.

Amplitude
Triggers & Actions
Trigger

User enters retention cohort

Fires when a user moves into a defined retention stage or behavioral cohort in Amplitude.

Trigger

Experiment variant assigned

Triggers when a user is enrolled in an A/B test and assigned to a specific variant.

Trigger

Feature adoption threshold reached

Activates when a user completes a target number of key events indicating feature adoption.

Action

Create custom user property

Write new user properties to Amplitude profiles with computed values from external systems.

Action

Update user cohort membership

Add or remove users from behavioral cohorts based on transaction data or external events.

Action

Send event with custom properties

Push new events into Amplitude with structured properties from Square or other integrated tools.

Square
Triggers & Actions
Trigger

Payment completed

Fires when a card, cash, or digital wallet transaction is successfully processed through Square POS.

Trigger

Refund issued

Triggers when a full or partial refund is processed for a previous transaction.

Trigger

Daily sales threshold exceeded

Activates when total payment volume at a location or across the account crosses a defined amount.

Action

Create customer profile

Add a new customer record to Square with contact details and behavioral segment tags.

Action

Update customer metadata

Append custom fields to existing Square customer records with analytics data or computed scores.

Action

Generate invoice with line items

Create and send itemized invoices to customers based on triggered events or scheduled workflows.

Amplitude
+
Square

Ready to connect your stack?

See how Redbird connects Amplitude behavioral data with Square transaction records to give you a complete view of customer value across digital and physical touchpoints.

Get started → Book a demo