Sync social engagement data into your CRM, track lead sources from social campaigns, and automate reporting between marketing channels. Stop manually exporting social metrics or losing attribution when prospects move from social to sales.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When someone engages with your social content or sends a DM, Redbird captures their profile data and creates or updates a contact in HubSpot with engagement history. Social interactions become part of your lead timeline without manual data entry.
Pull closed-won deal values and customer lifecycle stages from HubSpot into Sprout Social campaign reports. Prove social ROI by connecting content performance to actual revenue, not just engagement metrics.
When HubSpot tracks conversions from social traffic sources, Redbird pushes attribution data back to Sprout Social. Marketing teams see which social posts drove form fills, demo requests, and pipeline in one unified view.
Monitor Sprout Social for comments, mentions, or shares from contacts tagged as high-value accounts in HubSpot. Redbird triggers notifications and logs activity in the CRM timeline so sales can follow up while engagement is fresh.
Automatically capture social post metrics—impressions, clicks, engagement rate—and attach them to the corresponding HubSpot campaign. Build a complete record of multi-channel performance without switching between tools or manual exports.
When Sprout Social detects sentiment shifts in social conversations, Redbird writes engagement sentiment fields to HubSpot contact records. Segment audiences by social behavior and personalize nurture campaigns based on actual interaction quality.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize HubSpot and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both HubSpot's contact and deal lifecycle model and Sprout Social's engagement and publishing data structures, so your marketing and sales data stays in sync automatically.
Redbird natively understands HubSpot object schemas—contacts, companies, deals, lifecycle stages, campaign hierarchies—and how they relate to Sprout Social's profile data, message threads, post analytics, and campaign tags. The system intelligently matches social profiles to CRM contacts, deduplicates engagement events, and routes attribution data to the right campaign records. No rigid field mapping or brittle API scripts that break when either platform updates its data model.
faster than building custom HubSpot-Sprout Social sync workflows with native integrations or Zapier
Redbird can pull from HubSpot and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from HubSpot into Sprout Social, or from Sprout Social back into HubSpot. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in HubSpot or Sprout Social—from deal stage changes to social mentions—and take action across both platforms.
Trigger when a deal moves to a new stage in your HubSpot pipeline.
Trigger when a contact transitions from lead to MQL, SQL, or customer status.
Trigger when a contact is enrolled in a specific HubSpot marketing campaign.
Add new contacts or update existing records with social engagement data and custom properties.
Write social interactions as timeline events on contact or company records in HubSpot.
Push social performance metrics into HubSpot campaign records for unified reporting.
Trigger when someone sends a direct message to your brand on any connected social platform.
Trigger when a user comments, shares, or clicks on your published social posts.
Trigger when Sprout Social identifies a mention or tag of your brand in social conversations.
Publish or queue social content across platforms based on CRM events or campaign launches.
Apply labels or tags in Sprout Social to categorize leads, customers, or priority accounts.
Append CRM context or sales notes to social message threads for unified team visibility.
Sync HubSpot and Sprout Social in minutes, not weeks. Redbird handles the complexity so your marketing and sales teams get unified data without the integration overhead.