Automate the flow between Amazon advertising and social media management. Stop manually exporting ad performance data, copying campaign metrics into social reports, or toggling between platforms to connect paid Amazon campaigns with organic social strategy.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Amazon ad metrics—spend, ACOS, ROAS, conversions—into Sprout Social's custom reporting views. Marketing teams see unified paid and organic performance without manual data entry. Keep stakeholders updated with complete channel attribution.
Monitor Amazon Ads daily spend across campaigns and trigger notifications in Sprout Social when budgets hit defined limits. Social managers stay informed about paid performance spikes that may warrant organic amplification. Coordinate cross-channel responses faster.
Combine Amazon Ads campaign data with Sprout Social engagement metrics to show how product launches perform across paid search and organic social. Automated reports reveal which products drive both ad conversions and social buzz. Identify content opportunities tied to top-selling SKUs.
Detect new Sponsored Products or Sponsored Brands campaigns in Amazon Ads and automatically generate social post drafts in Sprout Social. Marketing teams coordinate organic amplification alongside paid placements without manual campaign tracking. Ensure social and Amazon advertising stay aligned.
Capture Amazon ad copy, product images, and performance benchmarks, then store them in Sprout Social's content library for reference. Teams build on proven messaging when creating social posts about bestselling products. Maintain a single source of truth for product marketing assets.
Pull trending keywords, hashtags, and conversation themes from Sprout Social monitoring and use them to inform Amazon Ads keyword strategies. Align Sponsored Products campaigns with real-time social signals about what customers care about. Bridge organic insights and paid search tactics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Amazon Ads campaign structures, SKU-level performance data, and Sprout Social's reporting taxonomy so you can automate insights across paid and organic channels.
Redbird natively parses Amazon Ads schemas—campaign types, targeting groups, ACOS calculations, attributed sales—and maps them to Sprout Social's custom report fields, post scheduling workflows, and engagement dimensions. The AI recognizes when a Sponsored Brands campaign should trigger social content creation, or when ROAS thresholds warrant alerts in your social dashboard. No need to flatten data into CSVs or write complex field mappings—Redbird handles the translation between Amazon's advertising API and Sprout's social management structure automatically.
faster than exporting Amazon ad reports and manually adding them to Sprout dashboards
Redbird can pull from Amazon Ads and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Sprout Social, or from Sprout Social back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Amazon Ads or any publishing activity in Sprout Social.
Fires when daily or lifetime ad spend crosses a defined budget limit for any campaign.
Detects when Advertising Cost of Sale drops below your efficiency benchmark, signaling strong performance.
Triggers when a new campaign goes live, useful for coordinating social amplification.
Pull spend, impressions, clicks, conversions, and ROAS for specified campaigns or date ranges.
Programmatically adjust budget caps based on performance signals or inventory levels.
Automatically disable ad groups when ACOS exceeds thresholds or conversion rates drop.
Fires when content goes live on any connected social platform through Sprout.
Triggers when a post's engagement exceeds typical performance benchmarks, indicating viral potential.
Detects when a scheduled or manual report is created in Sprout Social.
Generate a new post draft in the content calendar, optionally pre-filled with product details or copy.
Insert external metrics into Sprout's custom reporting views for unified dashboards.
Automatically categorize images, videos, or creative files with labels for easier search and reuse.
See how Redbird AI syncs Amazon Ads and Sprout Social in minutes. Automate reporting, unify paid and organic insights, and stop switching between platforms to tell a complete marketing story.