Sync product behavior data into social campaigns and pull engagement metrics back into analytics. Stop manually exporting cohorts, copying attribution data between systems, or building one-off reports that combine product and social performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push behavioral cohorts—power users, at-risk accounts, feature adopters—into Sprout Social as custom audiences. Target social campaigns based on actual product usage patterns, not just demographic data.
When an A/B test reaches significance or a feature hits adoption thresholds in Amplitude, automatically queue celebration posts or product update content in Sprout Social. Keep social messaging aligned with real product momentum.
Pull Sprout Social campaign performance and traffic source data into Amplitude as user properties or event metadata. Analyze how social initiatives drive product activation, retention, and feature adoption across the entire user lifecycle.
Automatically compile Amplitude retention curves, feature usage stats, and conversion funnels alongside Sprout Social engagement rates, reach, and campaign ROI. Deliver unified product-marketing reports to stakeholders without manual data assembly.
Monitor Amplitude retention and activation metrics following Sprout Social campaign pushes. Automatically notify marketing teams if social traffic shows poor product engagement, enabling rapid campaign optimization.
Store Sprout Social post metrics, audience growth, and campaign data in sync with Amplitude experiment outcomes and feature releases. Build a historical record connecting social initiatives to product impact over time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amplitude's event taxonomy, user properties, and cohort definitions alongside Sprout Social's content calendar structure, audience segments, and engagement schema.
Redbird natively understands Amplitude's event streams, user properties, cohort definitions, and funnel stages. It also reads Sprout Social's publishing queues, message threads, post metadata, and network-specific engagement metrics. Our AI handles schema mapping between behavioral segments and audience targeting, reconciles UTM parameters with event properties, and translates product milestones into social content triggers—no custom field mapping or transformation logic required.
faster than exporting Amplitude cohorts and manually uploading audience lists to social platforms
Redbird can pull from Amplitude and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into Sprout Social, or from Sprout Social back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any product behavior in Amplitude or social activity in Sprout Social and automate what happens next across your stack.
Fires when a user qualifies for a retention segment, power user group, or at-risk cohort.
Triggers when statistical confidence thresholds are met for an experiment variant.
Activates when a new feature hits target adoption percentage or usage volume.
Programmatically build behavioral segments based on event criteria and user properties.
Send structured events into Amplitude with metadata from other systems like social campaigns.
Enrich Amplitude user profiles with attributes from marketing tools or CRM systems.
Fires when scheduled content goes live on any connected social platform.
Triggers when a campaign hits target engagement rate, reach, or conversion volume.
Activates when brand mentions, comments, or direct messages arrive requiring response.
Queue social content with targeting, copy, media, and publish time across networks.
Modify custom audience lists with user identifiers for targeted campaign delivery.
Compile engagement metrics, campaign results, and follower analytics into formatted reports.
Sync Amplitude product data with Sprout Social campaigns in minutes. Stop manually bridging the gap between what users do in your product and how you reach them on social.