Redbird AI syncs web behavior data from Adobe Analytics with your social campaigns in Sprout Social automatically. Stop exporting CSVs, manually matching campaign UTMs to social posts, and building attribution reports in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When conversions are tracked in Adobe Analytics with social UTM parameters, Redbird automatically matches them to the originating Sprout Social posts and updates campaign tags. Marketing teams see which social content drives revenue without manual UTM matching across systems.
Redbird pulls Adobe Analytics segments for social referral traffic, bounce rates, and conversion paths, then formats digestible reports and delivers them directly into Sprout Social or via Slack. Social teams understand downstream behavior without accessing Adobe Analytics.
When Adobe Analytics detects traffic surges, unusual drop-offs, or conversion anomalies tied to social UTMs, Redbird notifies the responsible team in Sprout Social. Social managers can investigate and respond to performance issues in real-time instead of discovering them in monthly reviews.
Redbird pushes campaign names, content types, post themes, and audience targeting data from Sprout Social into Adobe Analytics as custom dimensions. Analytics teams can build multi-touch attribution models that incorporate social creative details without manual tagging.
When users engage heavily with specific content themes in Sprout Social, Redbird identifies their web sessions in Adobe Analytics and adds them to targeted segments. Marketing teams can retarget engaged social audiences across paid channels using behavioral data.
After campaigns end in Sprout Social, Redbird captures final engagement metrics alongside Adobe Analytics conversion data, paths, and revenue attribution. Marketing maintains a single source of truth for social ROI without reconstructing data from multiple exports.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event schemas, eVars, props, and segment logic alongside Sprout Social's post metadata, engagement metrics, and campaign structures.
Redbird maps Adobe Analytics UTM parameters, traffic sources, and conversion events to Sprout Social posts, campaigns, and content labels without custom code. It recognizes when Analytics segments reference social traffic, extracts relevant eVars and props for attribution, and transforms dimensional data into formats social teams actually use. The AI handles schema differences between web behavior tracking and social engagement metrics automatically.
faster than exporting Adobe Analytics data, matching UTMs in spreadsheets, and manually updating Sprout Social campaign notes
Redbird can pull from Adobe Analytics and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Sprout Social, or from Sprout Social back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Adobe Analytics or Sprout Social and take action across both platforms.
Fires when Adobe Analytics records a conversion with social UTM parameters or referral sources.
Triggers when users enter or exit Adobe Analytics segments based on social traffic behavior.
Activates when Adobe Analytics identifies unusual traffic patterns from social referral sources.
Add new eVars or props to Adobe Analytics with values from Sprout Social campaign metadata.
Modify Adobe Analytics segment definitions to include or exclude users based on social engagement.
Push Adobe Analytics segment data enriched with Sprout Social context to your data warehouse.
Fires when new content goes live in Sprout Social across any connected social network.
Triggers when Sprout Social campaign engagement exceeds or falls below defined benchmarks.
Activates when a post receives unusually high interactions within a short timeframe.
Add or modify tags on Sprout Social posts with performance data from Adobe Analytics.
Append conversion metrics and attribution data from Adobe Analytics to Sprout Social campaigns.
Alert Sprout Social users about web behavior insights tied to their published content.
Stop building manual bridges between social performance and web analytics. Redbird connects Adobe Analytics and Sprout Social so your teams see the complete picture from post to conversion.