Connect HubSpot and
Sprinklr with AI

Redbird AI syncs your CRM and social customer experience platform automatically. Stop manually copying social leads into HubSpot, reconciling engagement data across systems, or building fragile point-to-point integrations between your marketing stack and enterprise social tools.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Create HubSpot contacts from Sprinklr social interactions and engagement

Automatically create or update HubSpot contacts when prospects engage with your brand on social channels. Capture profile data, engagement history, and sentiment from Sprinklr conversations directly into your CRM. Keep sales teams informed of high-intent social interactions without manual data entry.

Enrich HubSpot contact records with Sprinklr social sentiment and activity

Augment CRM contact profiles with real-time social listening data, sentiment scores, and brand interaction history from Sprinklr. Give sales and marketing complete visibility into how contacts engage with your brand across social channels. Surface social insights alongside deal and email data for full customer context.

Sync HubSpot deal stage changes to Sprinklr for personalized social engagement

Push deal progression, lifecycle stage updates, and customer segmentation from HubSpot to Sprinklr audience profiles. Enable social teams to tailor messaging and campaigns based on where contacts sit in the sales funnel. Coordinate enterprise social campaigns with CRM-driven customer journeys.

Alert sales reps when high-value contacts mention your brand on social

Monitor Sprinklr for brand mentions, support requests, or engagement from HubSpot contacts in active deals. Route real-time alerts to contact owners when VIP prospects or customers interact on social channels. Turn social listening into pipeline acceleration and retention opportunities.

Generate unified customer experience reports combining CRM and social data

Automatically compile reports that merge HubSpot funnel metrics with Sprinklr social performance, sentiment, and engagement data. Track how social campaigns influence pipeline creation, deal velocity, and customer lifecycle progression. Build executive dashboards spanning the entire customer journey from social awareness to closed revenue.

Update Sprinklr customer care cases when HubSpot support tickets close

Sync ticket resolution status, customer notes, and support outcomes from HubSpot Service Hub to Sprinklr's unified customer care workspace. Ensure social care teams have complete context on ongoing support issues across all channels. Close the loop between traditional support tickets and social service conversations.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both HubSpot's contact, deal, and lifecycle models and Sprinklr's multi-channel engagement, sentiment, and conversation structures — so you can map data across systems without custom development.

AI that maps CRM objects to social engagement data automatically

Redbird's AI understands how HubSpot contact properties, deal stages, and lifecycle stages correspond to Sprinklr profile attributes, audience segments, and engagement metrics. It handles schema mismatches between HubSpot's marketing automation model and Sprinklr's unified CXM structure — mapping custom contact fields to social profile data, reconciling engagement timestamps across platforms, and merging sentiment scores with CRM activity. No need to manually configure field mappings or write transformation logic for every workflow.

Contact-to-profile matching
Sentiment enrichment
Multi-channel engagement sync
Lifecycle-to-segment mapping
10×

faster than building custom integrations between HubSpot and Sprinklr APIs

No API documentation parsing, no custom middleware, no schema mapping code to maintain as both platforms evolve

Auto-generated reports

Redbird can pull from HubSpot and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Sprinklr.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into Sprinklr, or from Sprinklr back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any contact change, deal update, or social engagement event — and take action across both platforms in seconds.

HubSpot
Triggers & Actions
Trigger

Contact created or updated

Trigger when a new contact is added to HubSpot or when contact properties like lifecycle stage, lead score, or custom fields change.

Trigger

Deal stage changed

Fire when a deal moves between pipeline stages, closes won, or enters a specific sales milestone.

Trigger

Form submission received

Activate when a prospect submits a HubSpot form, landing page, or popup with contact and custom data.

Action

Create or update contact

Add new contacts to HubSpot or update existing records with social profile data, engagement history, and sentiment scores.

Action

Add contact to list or workflow

Enroll contacts in HubSpot lists, nurture sequences, or automated workflows based on social engagement triggers.

Action

Create timeline event or note

Log social interactions, brand mentions, or sentiment changes as custom timeline events on HubSpot contact records.

Sprinklr
Triggers & Actions
Trigger

Brand mention detected

Trigger when your brand, products, or tracked keywords are mentioned across social channels monitored by Sprinklr.

Trigger

Social message or comment received

Fire when a user engages with your brand via comment, direct message, or reply across social platforms.

Trigger

Sentiment threshold crossed

Activate when social sentiment for a contact, campaign, or conversation shifts beyond positive or negative thresholds.

Action

Create or update profile

Add social profiles to Sprinklr or enrich existing profiles with CRM data like company, deal stage, and customer tier.

Action

Add to audience segment

Assign profiles to Sprinklr audience segments based on HubSpot lifecycle stage, lead score, or contact properties.

Action

Create customer care case

Open new support cases in Sprinklr's unified inbox when HubSpot contacts submit high-priority tickets or flag issues.

HubSpot
+
Sprinklr

Ready to connect your stack?

Connect HubSpot and Sprinklr in minutes and start automating the workflows that keep your CRM and social engagement platforms in sync. Redbird handles the complexity so your teams can focus on customers, not data reconciliation.

Get started → Book a demo