Connect Adobe Analytics and
Sprinklr with AI

Sync behavioral segments from Adobe Analytics to Sprinklr for targeted social campaigns, enrich Sprinklr performance data with web conversion metrics, and automate attribution reporting across digital and social channels. Stop manually exporting audiences and stitching together campaign data across disconnected platforms.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Adobe Analytics audience segments to Sprinklr for social targeting

Automatically push high-intent segments built in Adobe Analytics to Sprinklr as custom audiences. Enable social teams to target users based on web behavior, product views, and conversion propensity without manual CSV uploads or audience duplication.

Enrich Sprinklr social posts with Adobe Analytics conversion and revenue data

Append web conversion metrics, revenue attribution, and downstream behavior to Sprinklr social posts and campaigns. See which social content drives actual business outcomes, not just engagement, with automated data joins across platforms.

Send Sprinklr campaign metadata to Adobe Analytics for unified attribution modeling

Push Sprinklr campaign IDs, post tags, and creative metadata into Adobe Analytics as custom dimensions. Build complete multi-touch attribution models that include social touchpoints alongside paid search, display, and organic channels.

Alert social teams when Adobe Analytics detects viral traffic from social referrers

Trigger Sprinklr notifications when Adobe Analytics identifies spikes in social referral traffic, viral content patterns, or unusual engagement from specific platforms. Enable real-time response to trending posts and capitalize on momentum.

Generate cross-platform performance reports combining Adobe Analytics and Sprinklr metrics

Automatically create unified dashboards that merge Adobe Analytics conversion data with Sprinklr engagement, reach, and sentiment metrics. Deliver complete campaign performance views that span awareness through conversion without manual data assembly.

Archive Sprinklr social interactions with linked Adobe Analytics session data for customer intelligence

Store Sprinklr customer conversations alongside corresponding Adobe Analytics web sessions and behavior profiles. Build complete customer journey records that connect social interactions with site activity for deeper audience understanding.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Adobe Analytics event schemas, segment definitions, and attribution models alongside Sprinklr's campaign structures, audience taxonomies, and engagement metrics — so your teams can focus on insights, not integration maintenance.

AI that speaks both Adobe Analytics and Sprinklr natively

Redbird automatically maps Adobe Analytics eVars, props, and calculated metrics to Sprinklr custom attributes and campaign fields. It handles segment translation between Adobe's rule-based logic and Sprinklr's audience targeting syntax, reconciles mismatched user identifiers across web and social channels, and maintains attribution consistency when moving conversion data into social performance reports. No custom field mapping or data transformation scripts required.

Segment translation & sync
Cross-platform attribution joins
User ID reconciliation
Conversion metric mapping
10×

faster than building custom ETL pipelines between Adobe Analytics and Sprinklr APIs

No data engineering resources, API documentation deep-dives, or segment export scripts needed

Auto-generated reports

Redbird can pull from Adobe Analytics and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Sprinklr.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into Sprinklr, or from Sprinklr back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Adobe Analytics or Sprinklr — from segment updates to campaign launches to conversion spikes.

Adobe Analytics
Triggers & Actions
Trigger

Segment membership changes

Trigger when users enter or exit specific Adobe Analytics segments based on behavior thresholds or time windows.

Trigger

Conversion event detected

Fire when Adobe Analytics tracks purchase completions, lead submissions, or custom success events.

Trigger

Traffic anomaly identified

Activate when Adobe Analytics detects unusual traffic patterns, referral spikes, or engagement changes from specific sources.

Action

Create calculated metric

Generate new Adobe Analytics calculated metrics programmatically based on social performance data from Sprinklr.

Action

Update segment rules

Modify Adobe Analytics segment definitions to include social engagement criteria sourced from Sprinklr activity.

Action

Tag sessions with campaign metadata

Append Sprinklr campaign identifiers and creative attributes to Adobe Analytics sessions as classification data.

Sprinklr
Triggers & Actions
Trigger

Social campaign launched

Trigger when new campaigns, posts, or paid promotions go live in Sprinklr across any connected social channel.

Trigger

Engagement threshold reached

Fire when Sprinklr content hits specific engagement levels, virality metrics, or audience reach milestones.

Trigger

Sentiment shift detected

Activate when Sprinklr identifies significant changes in brand sentiment, mention volume, or conversation topics.

Action

Update audience targeting

Refresh Sprinklr custom audiences with segment data from Adobe Analytics for precision social targeting.

Action

Enrich post metadata

Add Adobe Analytics conversion rates, revenue attribution, and downstream behavior to Sprinklr post records.

Action

Create performance report

Generate Sprinklr reports enriched with Adobe Analytics web conversion and customer journey data.

Adobe Analytics
+
Sprinklr

Ready to connect your stack?

Stop manually bridging Adobe Analytics and Sprinklr. Let Redbird AI automate audience syncs, attribution reporting, and cross-platform data enrichment so your teams can focus on optimizing campaigns instead of chasing data.

Get started → Book a demo