Connect AppsFlyer and
Sprinklr with AI

Sync mobile attribution data to your social media operations automatically. Stop manually exporting campaign performance from AppsFlyer and uploading to Sprinklr. Let your social, growth, and marketing teams work from the same source of truth on app acquisition performance.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync mobile app install attribution to Sprinklr social campaigns automatically

Match AppsFlyer campaign IDs to Sprinklr social posts and ads, then enrich Sprinklr with install volumes, conversion rates, and ROAS by channel. Marketing teams see which social content drives real app growth, not just engagement metrics.

Create retargeting audiences in AppsFlyer from Sprinklr social engagement data

Pull users who engaged with specific social campaigns or content types from Sprinklr and build corresponding audience segments in AppsFlyer. Target high-intent users who interacted with your brand socially but haven't installed yet.

Alert social teams when mobile attribution metrics fall below threshold

Monitor AppsFlyer campaign performance in real-time and automatically notify Sprinklr teams via internal alerts or message threads when install rates, retention, or ROAS drop. Social teams can pause underperforming content before budget waste.

Generate weekly mobile attribution reports enriched with social sentiment context

Combine AppsFlyer install and revenue data with Sprinklr sentiment scores, engagement metrics, and brand mention volume. Growth teams understand not just which channels convert, but how brand perception correlates with acquisition efficiency.

Update Sprinklr campaign tags when AppsFlyer detects fraud or anomalous traffic

When AppsFlyer flags campaigns with suspected ad fraud or install irregularities, automatically tag or annotate the corresponding social campaigns in Sprinklr. Protect brand reputation and prevent amplifying problematic acquisition sources.

Archive mobile attribution data for every published social campaign in Sprinklr

Whenever a new social campaign launches in Sprinklr, capture and store the corresponding AppsFlyer attribution results over time. Build a historical repository connecting social creative, messaging, and long-term user quality and LTV.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands AppsFlyer's attribution models and event schemas alongside Sprinklr's multi-channel campaign structures, so your mobile and social data connect intelligently without custom mapping.

AI that speaks attribution and social natively

Redbird maps AppsFlyer campaign IDs, media source hierarchies, conversion events, and cohort data to Sprinklr's campaign taxonomy, message types, and channel-specific metrics automatically. The platform understands attribution windows, last-click vs. multi-touch models, and how to join mobile user journeys with social engagement timelines. No need to manually normalize channel names or build lookup tables between paid social sources and attribution platforms.

Campaign ID matching across systems
Attribution window awareness
Event schema translation
Channel taxonomy mapping
10×

faster than exporting AppsFlyer dashboards and manually updating Sprinklr campaign reports

No CSV exports, no manual campaign ID mapping, no weekly data reconciliation meetings

Auto-generated reports

Redbird can pull from AppsFlyer and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Sprinklr.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into Sprinklr, or from Sprinklr back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any mobile attribution event in AppsFlyer or social campaign activity in Sprinklr.

AppsFlyer
Triggers & Actions
Trigger

Campaign ROAS crosses threshold

Trigger when a mobile acquisition campaign's return on ad spend exceeds or falls below defined targets.

Trigger

New install event with attribution

Fires when AppsFlyer attributes a new app install to a specific media source or campaign.

Trigger

Fraud detection alert triggered

Activates when AppsFlyer's anti-fraud systems flag suspicious install patterns or invalid traffic.

Action

Create custom audience segment

Build a new retargeting or lookalike audience in AppsFlyer based on in-app behavior or external data.

Action

Update campaign metadata

Modify campaign tags, labels, or custom parameters in AppsFlyer tracking links and configurations.

Action

Export cohort performance data

Pull user cohort metrics including retention, LTV, and conversion rates for specific attribution sources.

Sprinklr
Triggers & Actions
Trigger

New campaign published

Fires when a social media campaign or content schedule is published across any connected channel in Sprinklr.

Trigger

Engagement rate changes significantly

Triggers when a campaign's engagement metrics show unusual spikes or drops compared to baseline performance.

Trigger

Brand mention sentiment shifts

Activates when social listening detects changes in brand sentiment or mention volume across monitored channels.

Action

Add campaign tag or label

Append tags, categories, or custom labels to existing social campaigns for organization and reporting.

Action

Create internal team alert

Send notifications to specific teams or workflows within Sprinklr based on external performance triggers.

Action

Update campaign performance notes

Add contextual annotations or performance commentary to campaign records for team collaboration and historical reference.

AppsFlyer
+
Sprinklr

Ready to connect your stack?

Stop losing context between your mobile attribution and social operations. Redbird syncs AppsFlyer and Sprinklr so your growth and social teams finally work from unified campaign performance data.

Get started → Book a demo