Connect HubSpot and
SPINS with AI

Sync retail sales performance data from SPINS directly into HubSpot contacts, deals, and custom objects. Stop manually exporting SPINS reports and updating CRM records—let Redbird automate the flow of market intelligence into your sales and marketing workflows.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich HubSpot account records with SPINS retail sales and market share data

Automatically pull SPINS sales performance, distribution metrics, and category trends into HubSpot company and deal records. Keep your sales team equipped with real-time retail insights without manual data entry or spreadsheet uploads.

Trigger HubSpot workflows when SPINS shows declining velocity or distribution gaps

Monitor SPINS retail scan data for performance drops, out-of-stock events, or lost distribution points. Automatically create HubSpot tasks, update deal stages, or trigger email sequences to re-engage retail accounts showing negative trends.

Sync new HubSpot deals to SPINS analytics dashboards for account-level tracking

When new retail opportunities or accounts are added in HubSpot, automatically tag them in SPINS for customized performance tracking. Align sales pipeline visibility with retail scan data to measure closed deals against actual shelf performance.

Build automated retail performance reports combining HubSpot pipeline and SPINS sales data

Generate weekly or monthly reports that merge HubSpot deal forecasts with actual SPINS retail velocity and market share. Redbird joins datasets across systems and delivers consolidated insights to sales, marketing, and category management teams.

Create HubSpot contacts and enrich with SPINS competitive insights for target accounts

When SPINS identifies emerging brands or high-growth SKUs in your category, automatically create or update HubSpot contacts and companies with competitive intelligence. Arm your business development team with timely prospect data based on real market movement.

Update HubSpot deal properties when SPINS detects new product launches or distribution wins

Track new SKU introductions and retail placement expansions in SPINS, then automatically update related HubSpot deals with launch dates, velocity benchmarks, and channel performance. Keep deal stages and forecasts aligned with actual retail execution.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands HubSpot's CRM schema and SPINS retail data structures, so you can automate complex joins between sales pipelines and market performance without custom API work.

AI that speaks both CRM and retail analytics

Redbird's AI natively understands HubSpot objects like contacts, companies, deals, and custom properties alongside SPINS data structures including retail sales, velocity metrics, market share, ACV, distribution points, and category hierarchies. It automatically maps SPINS UPCs and brand identifiers to HubSpot account records, joins time-series sales data to deal timelines, and handles nested category taxonomies without manual field mapping. Whether you're enriching accounts with channel-specific performance or building cross-system forecasts, Redbird handles the schema complexity.

HubSpot deal stages & properties
SPINS retail scan & velocity data
Account-level sales matching
Category & channel hierarchies
10×

faster than exporting SPINS CSVs and manually updating HubSpot records

No custom API connectors, middleware platforms, or data engineering resources required

Auto-generated reports

Redbird can pull from HubSpot and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or SPINS.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into SPINS, or from SPINS back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in HubSpot or SPINS—new deals, updated retail metrics, performance thresholds, or pipeline changes.

HubSpot
Triggers & Actions
Trigger

Deal stage changed

Trigger when a HubSpot deal moves to a new stage like 'Closed Won' or 'Contract Sent'.

Trigger

New company created

Trigger when a new retail account or prospect company is added to HubSpot.

Trigger

Contact property updated

Trigger when specific contact fields change, such as job title, account type, or buyer role.

Action

Update deal properties

Write retail performance data or market insights into custom HubSpot deal fields.

Action

Create or update company record

Add new accounts or enrich existing company records with SPINS market intelligence.

Action

Add task or note to contact

Automatically log SPINS performance alerts or competitive insights as HubSpot tasks or timeline notes.

SPINS
Triggers & Actions
Trigger

Retail sales threshold crossed

Trigger when a brand, SKU, or account exceeds or falls below defined sales velocity or dollar targets.

Trigger

New product launch detected

Trigger when SPINS identifies a new UPC or SKU introduction in tracked categories or accounts.

Trigger

Market share change identified

Trigger when brand or category market share shifts beyond a specified percentage threshold.

Action

Query sales data by account or category

Pull SPINS retail scan data for specific brands, retailers, channels, or time periods on demand.

Action

Generate competitive benchmarking report

Request SPINS market share and velocity comparisons for target brands or categories.

Action

Export filtered performance dataset

Extract SPINS data subsets based on HubSpot account lists, deal stages, or custom segments.

HubSpot
+
SPINS

Ready to connect your stack?

Join CPG teams using Redbird to automate the flow between retail performance data and CRM workflows. Stop toggling between SPINS dashboards and HubSpot—start building intelligent, data-driven sales and marketing operations.

Get started → Book a demo