Connect Amazon Ads and
SPINS with AI

Redbird AI connects your Amazon advertising data with SPINS retail insights automatically. Stop manually cross-referencing ad spend with in-store performance or building spreadsheets to compare online and offline sales. Automate the analysis between your digital ads and retail scan data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Compare Amazon ad-driven sales against SPINS retail velocity by SKU

Automatically pull Amazon Ads sales attribution data and match it with SPINS retail scan data for the same products. Identify whether your advertising is driving online sales faster than retail distribution is growing. Surface SKUs where ad investment outpaces or lags retail performance.

Enrich Amazon campaign reporting with SPINS category growth trends

Augment your Amazon Ads performance dashboards with SPINS category trend data to contextualize your advertising results. Automatically append market share movement and category velocity metrics to campaign reports. Understand if your ACOS improvements correlate with broader natural channel growth.

Alert when Amazon ad spend diverges from SPINS distribution expansion

Monitor when your Amazon advertising investment grows faster than your SPINS-tracked retail distribution footprint. Get notified when ad spend per store equivalent exceeds target thresholds. Trigger budget reallocation reviews when online and offline channel growth becomes misaligned.

Sync new product launch performance from SPINS to Amazon bidding strategy

When SPINS data shows accelerating retail velocity for new products, automatically adjust Amazon Ads bids and budgets for those SKUs. Create feedback loops where in-store momentum informs digital advertising aggressiveness. Scale Amazon campaigns in sync with retail account performance.

Build unified online-offline reports combining Amazon ROAS and SPINS sales data

Generate comprehensive CPG performance reports that merge Amazon advertising efficiency metrics with SPINS retail sales volume by account and channel. Automatically calculate blended marketing ROI across digital and brick-and-mortar. Deliver executive dashboards showing total brand velocity across all touchpoints.

Archive Amazon campaign data enriched with SPINS market context for quarterly reviews

Create historical snapshots of Amazon Ads performance tagged with corresponding SPINS market share, category trends, and competitive positioning. Build a longitudinal dataset showing how your advertising decisions correlated with retail outcomes. Enable year-over-year analysis of integrated channel strategy effectiveness.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Ads and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird's AI understands Amazon Ads campaign structures and SPINS retail taxonomy, so you can connect advertising performance with scan data without custom schema mapping.

AI that speaks both Amazon advertising and retail scan data

Redbird automatically maps Amazon Ads campaign hierarchies, SKU identifiers, and attribution windows to SPINS product hierarchies, UPCs, and time-series scan data. Our AI recognizes how to align Amazon's ASIN structure with SPINS item codes, match time periods across different reporting cadences, and reconcile product variations between online listings and retail packaging. No need to build lookup tables or write custom transformation logic to compare digital ad performance with natural channel sales.

Campaign-to-category mapping
ASIN-to-UPC reconciliation
Time-series alignment
Multi-channel attribution
10×

faster than exporting Amazon reports and cross-referencing with SPINS dashboards manually

No CSV downloads, no VLOOKUP formulas, no pivot tables to reconcile online and offline identifiers

Auto-generated reports

Redbird can pull from Amazon Ads and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or SPINS.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Ads into SPINS, or from SPINS back into Amazon Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any event in Amazon Ads or SPINS and automate what happens next across your marketing and analytics stack.

Amazon Ads
Triggers & Actions
Trigger

Campaign spend threshold reached

Trigger when daily, weekly, or monthly ad spend crosses defined budget levels for campaigns or ad groups.

Trigger

ACOS exceeds target range

Fire when Advertising Cost of Sale rises above efficiency thresholds for specific products or campaigns.

Trigger

Sponsored Product goes out of stock

Detect when advertised ASINs show inventory issues that impact campaign delivery.

Action

Update campaign budgets

Programmatically adjust daily budgets for campaigns based on performance signals or external data.

Action

Pause underperforming ad groups

Automatically pause ad groups that fail to meet ROAS or conversion rate targets.

Action

Export campaign performance data

Pull Amazon Ads metrics including impressions, clicks, spend, sales, and ACOS by time period and grouping.

SPINS
Triggers & Actions
Trigger

Retail velocity increases significantly

Trigger when SPINS data shows week-over-week or period-over-period sales acceleration for specific products.

Trigger

Market share shifts in category

Fire when your brand's share of category sales changes beyond threshold levels in tracked channels.

Trigger

New distribution point added

Detect when products gain placement in additional retail accounts or stores in the SPINS network.

Action

Query product sales by channel

Retrieve SPINS retail sales data filtered by brand, product, retail account, and time period.

Action

Pull category trend reports

Extract market-level data including category growth rates, competitive positioning, and consumer trends.

Action

Export distribution analysis

Generate reports on ACV, TDPs, store count, and geographic distribution for specified products or brands.

Amazon Ads
+
SPINS

Ready to connect your stack?

Stop manually reconciling Amazon advertising data with SPINS retail insights. Let Redbird AI connect your digital and brick-and-mortar performance automatically so you can focus on strategy instead of spreadsheets.

Get started → Book a demo