Stop manually matching digital behavior data with retail sales performance. Redbird AI syncs Adobe Analytics engagement metrics with SPINS retail scan data so CPG teams can analyze how digital activity drives in-store performance across natural and specialty channels.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match Adobe Analytics online purchase data with SPINS retail performance for the same products. Compare digital conversion rates against brick-and-mortar velocity to identify which products benefit most from online awareness. Build unified reports showing full-funnel performance from web traffic to retail checkout.
Pull SPINS category trends, competitive share, and distribution metrics into Adobe Analytics audience segments. Identify which customer segments engage with content about high-growth categories or emerging products. Use retail performance context to prioritize digital campaigns for products with strong in-store momentum.
Monitor Adobe Analytics campaign traffic and conversion spikes, then cross-reference with SPINS weekly retail scan data. Trigger alerts when digital engagement increases but retail velocity remains flat, indicating distribution gaps or pricing issues. Route insights to brand and trade marketing teams for immediate action.
Automatically compile Adobe Analytics multi-channel attribution data alongside SPINS retail account sales by geography and banner. Show which paid and organic channels drive awareness in markets with strong retail distribution versus those with limited availability. Deliver unified CPG performance dashboards that combine digital and physical commerce.
Capture SPINS distribution build, first-week velocity, and ACV data for new SKUs alongside Adobe Analytics launch campaign performance. Create historical records linking digital campaign investment with retail rollout success. Enable predictive modeling for future launch planning based on integrated digital and retail signals.
When SPINS identifies accelerating category trends or emerging subcategories in natural channels, automatically create and activate corresponding Adobe Analytics segments. Target consumers who've shown interest in adjacent categories or complementary products. Sync retail market intelligence directly into digital targeting workflows without manual segment building.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Adobe Analytics behavioral schemas and SPINS retail scan data structures, so CPG brands can connect digital engagement with shelf performance without custom ETL.
Redbird automatically translates Adobe Analytics eVars, props, and custom events into meaningful connections with SPINS product hierarchies, UPCs, and retail account structures. The platform recognizes category taxonomies, geographic market definitions, and time-period aggregations in both systems. When you connect product SKUs tracked in Adobe Analytics to SPINS item masters, Redbird handles the normalization and maintains relationships as product catalogs evolve. No need for manual mapping tables or fragile custom integrations.
faster than matching digital and retail data in spreadsheets
Redbird can pull from Adobe Analytics and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into SPINS, or from SPINS back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Adobe Analytics event or SPINS data update and take action across your entire CPG analytics stack.
When Adobe Analytics captures a conversion event tagged with campaign parameters and product details.
When an Adobe Analytics audience segment crosses a defined size or engagement threshold.
When attribution weights change or a new conversion path is identified across paid and organic channels.
Add a new Adobe Analytics calculated metric combining web behavior with SPINS retail performance data.
Modify an existing Adobe Analytics segment to include or exclude users based on retail category trends from SPINS.
Export an Adobe Analytics segment enriched with SPINS distribution data to advertising or personalization platforms.
When SPINS updates retail sales, velocity, and distribution metrics for tracked products and categories.
When SPINS identifies significant category share changes or competitive movement in natural and specialty channels.
When a SKU achieves target ACV, account count, or geographic coverage thresholds in SPINS retail data.
Append SPINS category growth rates, competitive position, and trend classifications to web analytics events.
Push SPINS account-level sales, velocity, and penetration metrics into Adobe Analytics as contextual dimensions.
Update Adobe Analytics product classifications with current SPINS item masters, categories, and retailer structures.
Stop toggling between Adobe Analytics dashboards and SPINS reports. Redbird AI connects your digital analytics and retail scan data so CPG teams can analyze the full path from awareness to purchase.