Sync ADP headcount and labor data with SPINS retail performance metrics automatically. Stop manually matching employee costs to sales trends, exporting payroll reports for finance models, or rebuilding workforce analytics when market conditions shift.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Connect ADP employee location and department data to SPINS regional sales metrics in real time. Redbird matches workforce allocation to market performance by geography, helping CPG brands right-size field teams based on actual retail velocity. No more quarterly reconciliation spreadsheets.
Automatically append current sales rep, broker, and merchandiser assignments from ADP to SPINS retail account performance records. Build complete territory views that connect who's servicing each account with actual scan data results. Critical for calculating true cost-to-serve by channel.
Calculate field team efficiency by dividing total compensation from ADP by retail velocity metrics from SPINS, segmented by region, channel, and brand. Redbird rebuilds these reports automatically as both payroll and sales data update, surfacing where labor investment drives results.
Monitor SPINS sales trends and ADP headcount ratios together, triggering notifications when territories show both declining velocity and above-average labor costs. Helps workforce planning teams act on data before quarterly reviews, not after.
Automatically propose or update ADP organizational assignments as SPINS reveals which product categories are growing or contracting. When a brand's natural channel share expands 20%, workforce planning teams see prompts to reallocate headcount before the next planning cycle.
Combine ADP new hire start dates and assignments with SPINS TDP (total distribution points) growth to verify that field teams are in place as products hit shelves. Redbird tracks correlation between staffing ramps and velocity, flagging launches at risk due to understaffing.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize ADP and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands ADP's HR hierarchies and compensation structures alongside SPINS retail scan data schemas, so you can connect workforce costs to market performance without custom ETL.
Redbird automatically aligns ADP department codes, cost centers, and location fields with SPINS market definitions, retail banners, and product hierarchies. It recognizes when your ADP org structure uses custom territory names and matches them to SPINS geographies, or when job titles indicate brand assignments that should map to specific UPCs. The AI handles schema drift as you reorganize teams or launch new brands, keeping labor-to-sales analysis current without manual mapping tables.
faster than exporting ADP payroll reports and matching them to SPINS extracts in spreadsheets
Redbird can pull from ADP and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either ADP or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from ADP into SPINS, or from SPINS back into ADP. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any payroll change in ADP or retail performance shift in SPINS — Redbird handles the rest.
Fires when a new employee record is created in ADP, capturing hire date, department, location, and job title.
Triggers when an employee's organizational assignment, cost center, or work location is updated.
Fires when ADP completes payroll processing, making compensation and hours worked data available by department.
Write data back to ADP custom fields, such as appending territory performance metrics or quota attainment.
Adjust cost center assignments in ADP based on external business logic like retail channel performance.
Generate structured headcount and compensation reports from ADP segmented by location, department, or custom fields.
Fires when SPINS refreshes weekly sales, velocity, and distribution data for tracked brands and categories.
Triggers when a brand's market share in a category or geography moves above or below a defined threshold.
Fires when a new UPC achieves target TDP or ACV distribution levels in SPINS tracked channels.
Retrieve SPINS velocity, dollar sales, and unit movement data filtered by market, banner, or custom territory definitions.
Extract category growth rates, competitive brand performance, and share shifts from SPINS for financial or workforce models.
Generate account-specific performance exports from SPINS, including sales by retailer banner and store-level velocity metrics.
See how Redbird connects ADP payroll and workforce data with SPINS retail performance metrics — no engineers required. Start automating labor-to-sales analysis today.