Connect HubSpot and
Salesforce Marketing Cloud with AI

Sync contacts, deals, and engagement data between HubSpot and Salesforce Marketing Cloud without manual exports or custom API work. Redbird AI keeps your CRM and enterprise marketing platform aligned so your sales and marketing teams work from the same data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync new HubSpot contacts and lifecycle stages to Marketing Cloud

Automatically push new contacts from HubSpot to Salesforce Marketing Cloud with their lifecycle stage, lead source, and deal associations. Keep your enterprise marketing audience segments up to date as leads progress through your sales funnel without manual list uploads.

Update HubSpot contact records with Marketing Cloud email engagement data

Pull email opens, clicks, and journey performance from Salesforce Marketing Cloud back into HubSpot contact timelines. Give your sales team visibility into enterprise campaign engagement before their next outreach, all synced automatically.

Trigger Marketing Cloud journeys when HubSpot deals reach specific stages

Start personalized email and mobile journeys in Salesforce Marketing Cloud automatically when deals in HubSpot move to key stages like 'Proposal Sent' or 'Closed Won'. Bridge your mid-market sales process with enterprise customer nurture at scale.

Enrich HubSpot contacts with Marketing Cloud subscriber status and preferences

Sync subscription preferences, opt-out status, and communication channel preferences from Marketing Cloud back to HubSpot. Ensure your sales team respects customer communication preferences captured in enterprise marketing campaigns.

Build unified campaign performance reports across both platforms

Combine HubSpot form submissions, deal attribution, and pipeline data with Salesforce Marketing Cloud campaign metrics and journey performance. Generate cross-platform reports that show true marketing impact from first touch to closed revenue.

Alert sales reps in HubSpot when high-value contacts engage with Marketing Cloud campaigns

Monitor Salesforce Marketing Cloud engagement data and automatically create tasks or send Slack notifications to HubSpot deal owners when key accounts open emails or click through campaigns. Turn enterprise marketing signals into immediate sales action.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both HubSpot's contact and deal objects and Salesforce Marketing Cloud's subscriber and data extension schemas, so you can map and transform data between systems without writing code.

AI that speaks both HubSpot CRM and Marketing Cloud data models

Redbird automatically maps HubSpot contact properties, lifecycle stages, and deal associations to Marketing Cloud data extensions and subscriber attributes. Our AI handles field type differences, normalizes date formats, and resolves contact matching logic between platforms. Whether you're syncing email engagement back to contact timelines or pushing segmentation data to journey entry sources, Redbird understands the structure of both systems and keeps them aligned.

Contact & subscriber matching
Lifecycle to journey mapping
Deal stage triggers
Engagement data sync
10×

faster than building custom integrations between HubSpot and Marketing Cloud APIs

No Apex code, REST API documentation, or data extension schema management required

Auto-generated reports

Redbird can pull from HubSpot and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Salesforce Marketing Cloud.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in HubSpot or Salesforce Marketing Cloud and take action across both platforms.

HubSpot
Triggers & Actions
Trigger

Contact created or updated

Trigger when new contacts are created in HubSpot or when existing contact properties change.

Trigger

Deal stage changed

Trigger when a deal moves to a new pipeline stage or when deal amount is updated.

Trigger

Contact lifecycle stage changed

Trigger when a contact progresses from Lead to MQL, SQL, Opportunity, or Customer.

Action

Create or update contact

Add new contacts to HubSpot or update existing contact properties and custom fields.

Action

Create task for deal owner

Automatically create tasks assigned to deal owners with custom due dates and notes.

Action

Add contact to HubSpot list

Add contacts to static or active lists for segmentation and reporting purposes.

Salesforce Marketing Cloud
Triggers & Actions
Trigger

Email sent or opened

Trigger when a subscriber opens an email, clicks a link, or receives a journey message.

Trigger

Journey entry or exit

Trigger when a contact enters or exits a Marketing Cloud journey or reaches a specific activity.

Trigger

Subscription status changed

Trigger when a subscriber opts out, updates preferences, or changes communication channel settings.

Action

Add subscriber to data extension

Add or update subscriber records in Marketing Cloud data extensions with custom attributes.

Action

Trigger journey entry

Inject contacts into Marketing Cloud journey builder campaigns with personalized data.

Action

Update subscriber attributes

Modify subscriber profile attributes, preferences, or custom fields in Marketing Cloud.

HubSpot
+
Salesforce Marketing Cloud

Ready to connect your stack?

Stop manually syncing contacts and campaign data between HubSpot and Salesforce Marketing Cloud. Let Redbird AI automate the data flow so your sales and marketing teams stay aligned.

Get started → Book a demo