Connect HubSpot and
PostgreSQL with AI

Redbird AI syncs your CRM data with your database automatically. Stop exporting CSVs, writing ETL scripts, or waiting on engineering to build custom pipelines. Let AI handle the mapping, transformation, and ongoing sync between HubSpot and PostgreSQL.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync all HubSpot contacts, deals, and activities to PostgreSQL tables

Keep your database in sync with live CRM data for custom analytics and reporting. Redbird maps HubSpot objects to PostgreSQL schemas, handles incremental updates, and maintains referential integrity across contacts, companies, and deal stages.

Build a unified customer 360 view by combining HubSpot CRM with product data

Merge HubSpot contact and deal data with product usage, billing, and support data stored in PostgreSQL. Create enriched customer profiles that combine sales pipeline status with actual product behavior for better forecasting and segmentation.

Update HubSpot deal stages and properties from order and revenue tables

When orders close or subscriptions change in your PostgreSQL application database, automatically update corresponding deals and contact properties in HubSpot. Keep sales teams working in HubSpot while the source of truth lives in your operational database.

Archive historical HubSpot data to PostgreSQL for long-term analytics

Preserve complete CRM history beyond HubSpot retention limits by archiving contacts, deals, emails, and activity logs to PostgreSQL. Maintain queryable records for compliance, trend analysis, and machine learning without bloating your CRM.

Create PostgreSQL-powered attribution reports with HubSpot marketing data

Combine HubSpot campaign interactions, form submissions, and email engagement with conversion and revenue data from PostgreSQL. Run complex multi-touch attribution queries that HubSpot's native reporting can't handle, using SQL and your preferred BI tools.

Enrich HubSpot contacts with calculated scores and segments from PostgreSQL

Run sophisticated lead scoring models, cohort analyses, or predictive analytics in PostgreSQL and push results back as HubSpot contact properties. Surface data science outputs directly in your sales team's workflow without custom API integration.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and PostgreSQL with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands HubSpot's object model and PostgreSQL schemas, so you can connect CRM workflows to your database without writing transformation logic or managing API pagination.

AI that maps CRM objects to database tables automatically

Redbird reads HubSpot's contacts, companies, deals, and custom objects alongside your PostgreSQL table structures, constraints, and data types. It handles nested properties, multi-select fields, and association tables intelligently. When HubSpot properties change or new custom fields are added, Redbird adapts table schemas and ETL logic automatically. You get type-safe data pipelines without writing ALTER TABLE statements or parsing API responses.

HubSpot object associations
PostgreSQL foreign keys
Custom property mapping
Incremental upserts
10×

faster than building custom HubSpot-to-database ETL scripts

No API wrappers, pagination logic, rate limit handling, or schema migration code required

Auto-generated reports

Redbird can pull from HubSpot and PostgreSQL simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or PostgreSQL.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into PostgreSQL, or from PostgreSQL back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any HubSpot event or PostgreSQL table change and route data exactly where your team needs it.

HubSpot
Triggers & Actions
Trigger

Contact created or updated

Trigger when a new contact is added to HubSpot or when contact properties change.

Trigger

Deal stage changed

Fire when a deal moves between pipeline stages or when deal amount is updated.

Trigger

Form submission received

Trigger when a prospect submits a HubSpot form with specific field values.

Action

Create or update contact

Add new contacts to HubSpot or update existing contact properties from database records.

Action

Update deal properties

Set deal stage, amount, close date, or custom fields based on PostgreSQL data.

Action

Add contact to list

Segment contacts into HubSpot static or active lists for campaigns and workflows.

PostgreSQL
Triggers & Actions
Trigger

Row inserted into table

Trigger when new records are added to any PostgreSQL table you specify.

Trigger

Column value updated

Fire when specific fields change, like subscription status or account tier.

Trigger

Query result changes

Run a custom SQL query on schedule and trigger when results meet conditions.

Action

Insert rows into table

Write HubSpot CRM records into PostgreSQL tables with proper type casting.

Action

Update rows matching condition

Modify existing database records based on HubSpot events or property changes.

Action

Execute custom SQL statement

Run parameterized queries or stored procedures triggered by HubSpot activity.

HubSpot
+
PostgreSQL

Ready to connect your stack?

Sync HubSpot and PostgreSQL in minutes, not sprints. Redbird AI handles the mapping, transformations, and ongoing maintenance so your team can focus on insights, not infrastructure.

Get started → Book a demo