Redbird AI automates the connection between your paid advertising campaigns and CTV streaming performance. Stop manually exporting Google Ads data to match against Xumo viewership metrics, or reconciling campaign spend with streaming outcomes across disconnected platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match Google Ads campaign impressions and conversions with Xumo streaming sessions to understand how paid search drives CTV engagement. Redbird enriches viewership data with campaign source, eliminating manual cross-platform reconciliation.
Build targeted Google Ads customer match lists based on Xumo viewership behavior—content preferences, watch duration, and engagement patterns. Automatically refresh audiences as streaming behavior evolves to keep retargeting campaigns current.
Monitor Google Ads budget pacing against available Xumo ad inventory and viewer traffic patterns. Receive instant alerts when paid search spend increases while CTV opportunities decline, enabling real-time budget reallocation decisions.
Append Xumo viewing data—channel preferences, content genres watched, session frequency—to Google Ads conversion records. Surface which streaming behaviors correlate with high-value conversions to inform creative and targeting strategy across both platforms.
Automatically compile weekly or monthly reports showing Google Ads campaign performance alongside Xumo viewership, reach, and engagement data. Redbird normalizes disparate metrics into cohesive attribution models showing true incremental lift across paid and owned channels.
Connect Xumo audience engagement signals with Google Ads campaign performance to automatically pause campaigns that aren't driving downstream streaming activity. Set thresholds for acceptable CTV engagement rates and let Redbird manage budget allocation without manual monitoring.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Google Ads campaign structures and Xumo's streaming metrics, automatically mapping advertising performance to CTV viewership without custom schema work.
Redbird's AI recognizes Google Ads entities—campaigns, ad groups, keywords, conversion actions, audience segments—and maps them to Xumo's streaming architecture including content IDs, viewership sessions, household reach, and ad pod performance. The platform automatically handles timestamp alignment between campaign exposure windows and streaming sessions, reconciles device-level data with campaign-level metrics, and normalizes attribution models across intent-based search and passive CTV consumption. No manual field mapping or transformation logic required.
faster than exporting Google Ads reports and matching them to Xumo analytics CSVs
Redbird can pull from Google Ads and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Xumo, or from Xumo back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign changes in Google Ads or viewership events in Xumo—Redbird connects both platforms bidirectionally.
Fires when Google Ads campaigns hit spend, impression, conversion, or ROAS benchmarks you define.
Triggers when Google Ads tracks a conversion event, capturing all attribution and value data.
Activates when users are added to or removed from Google Ads customer match or remarketing audiences.
Add, remove, or refresh Google Ads customer match lists with household or user identifiers from Xumo.
Programmatically modify Google Ads campaign budgets or bidding strategies based on Xumo streaming performance.
Send Xumo viewership milestones back to Google Ads as offline conversion imports for attribution modeling.
Fires when a Xumo user finishes watching content, capturing duration, completion rate, and engagement signals.
Triggers when a Xumo household hits a defined number of ad exposures or content views within a timeframe.
Activates when Xumo viewership, engagement, or drop-off metrics deviate significantly from baseline patterns.
Append Google Ads campaign, keyword, or creative identifiers to Xumo viewer profiles for attribution tracking.
Programmatically modify Xumo content tags, categories, or promotional flags based on Google Ads campaign themes.
Extract Xumo audience segments matching specific content or engagement criteria for use in other systems.
See how Redbird AI connects Google Ads campaign data with Xumo streaming metrics automatically. Stop losing attribution insights between paid search and CTV performance.