Sync behavioral segments from Adobe Analytics directly into Google Ads campaigns. Stop manually exporting audience lists, reconciling conversion data across platforms, and rebuilding attribution models in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and update Google Ads Customer Match audiences based on Adobe Analytics segments. When visitors meet specific behavioral criteria—time on site thresholds, product view patterns, or engagement scores—Redbird syncs them into targeted remarketing lists without CSV exports or manual uploads.
When Google Ads registers a conversion, pull the complete customer journey from Adobe Analytics—all touchpoints, content interactions, and session history. Build complete attribution models that show what actually drove the conversion, not just the last click.
When campaign ROAS exceeds target benchmarks or new high-performing keywords emerge, automatically build corresponding Adobe Analytics segments to analyze on-site behavior. Understand what makes these audiences convert without manual segment configuration.
Monitor for discrepancies between Google Ads reported conversions and Adobe Analytics goal completions. When conversion tracking drift exceeds thresholds, alert marketing ops teams with detailed reconciliation data showing exactly where the measurement gap occurs.
Automatically generate reports that map Google Ads campaign spend to Adobe Analytics conversion paths and revenue attribution. See which campaigns started journeys, which closed them, and which combinations drive the highest customer lifetime value—all without joining datasets manually.
When Adobe Analytics captures offline conversion events—in-store purchases, phone orders, or contract signatures—automatically push them back to Google Ads as offline conversions. Close the loop on campaign measurement without manual conversion import files.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Google Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Adobe Analytics visitor profiles and behavioral dimensions, and Google Ads audience structures and conversion schemas—so your teams can automate complex cross-platform workflows without middleware or custom integrations.
Redbird's AI maps Adobe Analytics eVars, props, and calculated metrics to Google Ads audience attributes and conversion actions automatically. It understands segment logic, visitor stitching rules, and how behavioral data translates into advertising audiences. When you build a workflow, Redbird knows which Adobe Analytics dimensions correspond to Google Ads customer attributes, how to handle visitor ID matching, and how to structure audience membership for optimal match rates.
faster than building custom ETL pipelines between Adobe Analytics data feeds and Google Ads API endpoints
Redbird can pull from Adobe Analytics and Google Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Google Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Google Ads, or from Google Ads back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any behavioral event in Adobe Analytics or any campaign change in Google Ads—then automate what happens next across both platforms.
Fires when a visitor meets the criteria for a specified Adobe Analytics segment based on behavior, demographics, or calculated metrics.
Triggers when a visitor completes a defined success event such as purchase, registration, or custom goal in Adobe Analytics.
Fires when visitor metrics like time on site, page views per session, or content interaction depth exceed defined benchmarks.
Build new calculated metrics in Adobe Analytics workspace using formulas that combine dimensions, segments, and existing metrics.
Modify segment criteria in Adobe Analytics by adding or removing dimension rules, metric thresholds, or visitor container logic.
Push Adobe Analytics segment membership data to connected data warehouse destinations with visitor IDs and behavioral attributes.
Fires when a campaign's return on ad spend exceeds or falls below defined performance benchmarks over specified time windows.
Triggers when Google Ads registers a conversion event from website tags, app installs, phone calls, or imported offline conversions.
Fires when remarketing list or Customer Match audience membership grows or shrinks beyond expected variance thresholds.
Add or remove users from Google Ads Customer Match lists using hashed email addresses, phone numbers, or mobile device IDs.
Upload offline conversion data to Google Ads tied to GCLID identifiers, matching in-store or phone sales back to originating clicks.
Modify bid adjustments, target CPA, or target ROAS settings for campaigns based on performance data or external signals.
Connect Adobe Analytics and Google Ads in minutes. Start automating audience syncs, conversion enrichment, and cross-platform attribution without engineering resources or API configuration.