Connect Apollo and
Google Ads with AI

Sync Apollo prospect data to Google Ads for smarter targeting, and enrich Apollo contacts with conversion data from your campaigns. Stop manually exporting CSVs, uploading audiences, and hunting for attribution between outbound and paid channels.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Apollo account lists to Google Ads Customer Match audiences automatically

When you build targeted account lists in Apollo, automatically push those contact emails and company domains to Google Ads as Customer Match audiences. Keep your paid search and display campaigns synchronized with your outbound prospecting strategy without manual CSV exports.

Enrich Apollo contacts with Google Ads conversion and engagement data

When a contact converts through Google Ads, enrich their Apollo record with campaign source, keyword, ad group, and conversion details. Sales teams see which prospects engaged with paid campaigns before they respond to outbound sequences.

Build suppression audiences from Apollo engaged contacts to optimize ad spend

Automatically create Google Ads exclusion lists from Apollo contacts who are actively engaged in email sequences or have booked meetings. Prevent wasting ad budget retargeting prospects already in active sales conversations.

Create Apollo tasks when high-value accounts click Google Ads campaigns

When target accounts from your Apollo ICP lists click specific Google Ads campaigns or keywords, automatically create follow-up tasks for SDRs. Bridge paid intent signals with personalized outbound follow-up in real time.

Report on cross-channel attribution between Apollo sequences and Google Ads conversions

Automatically track when Apollo prospects interact with both outbound sequences and paid campaigns before converting. Build unified attribution reports showing how sales engagement and paid advertising work together across the buyer journey.

Sync Apollo industry and title segments to Google Ads for similar audience modeling

Push segmented Apollo contact lists based on industry, title, company size, and technographics to Google Ads as seed audiences for similar audience expansion. Let Google's lookalike modeling find prospects matching your best-performing outbound segments.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Apollo and Google Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Apollo's contact and account data structures alongside Google Ads audience schemas, campaign hierarchies, and conversion tracking — so your sales intelligence and paid campaigns stay synchronized.

AI that speaks both sales intelligence and advertising platform APIs

Redbird maps Apollo contact fields, custom properties, and list segmentation to Google Ads Customer Match requirements and audience formats automatically. It handles email hashing for privacy compliance, audience size thresholds, and conversion value mapping between systems. The AI recognizes campaign structures, UTM parameters, GCLID tracking, and attribution windows to enrich Apollo records with meaningful paid channel context.

Customer Match audience formatting
Conversion API event mapping
Contact-to-GCLID attribution
Audience suppression logic
10×

faster audience syncs than manual CSV exports and uploads

No downloading contact lists, formatting for Customer Match requirements, or waiting for audience processing delays

Auto-generated reports

Redbird can pull from Apollo and Google Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or Google Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Apollo into Google Ads, or from Google Ads back into Apollo. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Apollo prospecting activity or Google Ads campaign event — Redbird connects the data in both directions.

Apollo
Triggers & Actions
Trigger

Contact added to Apollo list

Fires when a contact is added to a specific Apollo list or saved search for audience syncing.

Trigger

Account stage updated in Apollo

Triggers when an account moves to a new stage, ideal for adjusting ad targeting or suppression.

Trigger

Email sequence completed or replied

Fires when a contact finishes an Apollo sequence or replies, useful for ad exclusion lists.

Action

Add contact to Apollo list

Add a contact to a specific Apollo list based on Google Ads conversion or engagement behavior.

Action

Enrich Apollo contact record

Update Apollo contact fields with Google Ads campaign source, keyword, or conversion data.

Action

Create task for Apollo user

Generate a follow-up task assigned to an SDR when paid campaign intent signals are detected.

Google Ads
Triggers & Actions
Trigger

Google Ads conversion recorded

Fires when a conversion is tracked in Google Ads, enabling Apollo enrichment with paid attribution.

Trigger

Campaign ad clicked by target account

Triggers when specific accounts or domains click ads, creating sales follow-up opportunities.

Trigger

Customer Match audience size threshold met

Fires when a synced audience reaches minimum size for activation or similar audience modeling.

Action

Add contacts to Customer Match audience

Upload hashed emails and contact data to a Google Ads Customer Match list for targeting.

Action

Create or update exclusion audience

Build suppression lists in Google Ads from Apollo contacts to prevent redundant ad exposure.

Action

Log offline conversion with GCLID

Send Apollo opportunity or closed-won data back to Google Ads as offline conversions for attribution.

Apollo
+
Google Ads

Ready to connect your stack?

Stop losing attribution between outbound and paid channels. Redbird AI syncs Apollo and Google Ads so your sales intelligence and advertising campaigns work as one connected system.

Get started → Book a demo