Sync Amazon sales data directly into Google Ads to optimize campaigns based on actual marketplace performance. Stop manually reconciling ad spend with seller metrics, updating conversion values, or rebuilding audience lists every week.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull order-level revenue from Seller Central and push accurate conversion values to Google Ads automatically. Track true ROAS by syncing actual product margins and fulfillment costs, not just ad-attributed clicks. Update conversion tracking daily without manual CSV uploads.
Export Amazon buyer segments—repeat purchasers, high-value customers, or specific ASIN buyers—and upload them as customer match lists in Google Ads. Retarget Amazon customers with complementary products or cross-sell campaigns. Refresh audience lists automatically as new orders come in.
Monitor inventory counts in Seller Central and automatically pause Google Shopping ads when stock runs low to prevent overselling. Re-enable campaigns when inventory is replenished. Avoid wasted ad spend on out-of-stock products and protect seller metrics.
Track BSR fluctuations for your ASINs and automatically increase Google Ads bids when products gain momentum or decrease spend when rankings drop. Optimize ad budget allocation based on real marketplace performance signals. Capture demand spikes without manual intervention.
Match Google Ads click IDs (GCLID) with Amazon orders to understand which campaigns, keywords, and ad groups drive actual sales. Build complete attribution models that connect top-of-funnel ads to bottom-of-funnel Amazon conversions. Calculate true customer acquisition costs across the full journey.
Compare daily Google Ads spend against Amazon sales trends to detect performance anomalies early. Get notified when advertising efficiency drops below target thresholds or when campaigns spend more than revenue generated. Protect margins with automated spend pacing rules.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Seller Central and Google Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Amazon Seller Central's marketplace metrics and Google Ads' campaign structures, so you can build closed-loop attribution without custom engineering.
Redbird natively maps Amazon's order tables, inventory snapshots, ASIN performance data, and seller metrics to Google Ads' conversion tracking, customer match schemas, campaign structures, and offline conversion imports. The platform handles SKU-to-product matching, deduplicates orders across fulfillment methods, and reconciles timezones between Amazon's order timestamps and Google's conversion windows. No need to write custom ETL scripts or maintain fragile API connections.
faster than building custom Amazon-to-Google Ads syncs with scripts and scheduled reports
Redbird can pull from Amazon Seller Central and Google Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Google Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Seller Central into Google Ads, or from Google Ads back into Amazon Seller Central. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Amazon Seller Central or Google Ads—new orders, inventory changes, campaign performance shifts, or conversion tracking updates.
Fires when a new order is received in Amazon Seller Central, including order value, ASIN, and customer details.
Triggers when available inventory for a SKU falls below a specified count in Seller Central.
Fires when an ASIN's BSR moves up or down by a significant amount in its category.
Fetch order data including line items, revenue, fulfillment status, and timestamps for specific orders or date ranges.
Pull real-time inventory counts, reserved units, and inbound shipment data for specified SKUs.
Extract sales velocity, conversion rates, and revenue metrics for specific products or time periods.
Fires when Google Ads registers a conversion from a click, including conversion value and campaign source.
Triggers when a campaign reaches its daily or total budget limit.
Fires when a campaign's return on ad spend drops below a specified threshold over a rolling time window.
Push conversion data to Google Ads using GCLID to attribute sales that happened outside the platform.
Add or remove email addresses and user identifiers from audience lists for retargeting campaigns.
Automatically change campaign status based on external conditions like inventory levels or performance thresholds.
Start syncing Amazon Seller Central with Google Ads to close the loop between ad spend and actual marketplace revenue. Build the attribution model your e-commerce team has always needed.