Connect Amplitude and
Google Ads with AI

Sync product behavioral data directly into Google Ads audiences without manual CSV exports or third-party CDPs. Redbird AI automates the flow between product analytics and campaign optimization, so you can target users based on real engagement patterns.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync high-intent behavioral cohorts to Google Ads as Customer Match audiences

Automatically push Amplitude retention cohorts and feature adoption segments into Google Ads as Customer Match lists. Users who complete key activation events become targetable audiences within hours, not days.

Update remarketing lists based on product lifecycle stage changes in Amplitude

When users move between lifecycle stages in Amplitude — from trial to active, or active to at-risk — automatically update corresponding Google Ads audience segments. Keep remarketing campaigns aligned with actual product behavior without manual list management.

Exclude churned users from acquisition campaigns based on Amplitude retention data

Automatically remove users who've churned or disengaged in Amplitude from prospecting and lookalike campaigns in Google Ads. Prevent wasted spend on audiences that won't convert based on historical product usage patterns.

Enrich Amplitude events with Google Ads campaign attribution and conversion data

Flow Google Ads campaign IDs, keywords, and conversion data back into Amplitude as user properties and event metadata. Analyze product engagement by acquisition source and measure true campaign impact on retention and feature adoption.

Generate daily reports on conversion rate by Amplitude cohort and Google Ads campaign

Automatically combine Amplitude cohort performance with Google Ads conversion metrics to show which acquisition campaigns drive the highest-quality users. Surface retention curves, feature adoption rates, and LTV proxies alongside ROAS without stitching data in spreadsheets.

Alert growth team when high-value segments reach minimum audience size for targeting

Monitor Amplitude cohorts for user count thresholds and notify teams when segments become large enough to meet Google Ads Customer Match minimums. Launch targeted campaigns as soon as behavioral audiences hit critical mass.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Google Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Amplitude's behavioral event schemas and Google Ads' audience targeting structure, so you can automate the translation between product analytics and campaign optimization.

AI that speaks both product analytics and ad platforms

Redbird automatically maps Amplitude user properties, cohort definitions, and event taxonomies to Google Ads Customer Match formats, audience segment rules, and conversion tracking schemas. Our AI handles identifier matching across email, user ID, and mobile advertising ID formats, transforms cohort membership into audience lists with proper hashing and formatting, and maintains sync cadences that respect both platform rate limits and campaign refresh requirements. No manual field mapping or CSV transformation needed.

Cohort-to-audience mapping
Identifier normalization
Behavioral segment sync
Event property enrichment
10×

faster than exporting Amplitude cohorts and manually uploading audiences to Google Ads

No CSV exports, audience reformatting, or manual list management in Google Ads interface

Auto-generated reports

Redbird can pull from Amplitude and Google Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Google Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Google Ads, or from Google Ads back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from product engagement events in Amplitude or campaign performance changes in Google Ads.

Amplitude
Triggers & Actions
Trigger

User enters or exits cohort

Trigger when a user's behavior qualifies them for or removes them from an Amplitude behavioral cohort.

Trigger

Cohort size crosses threshold

Trigger when an Amplitude segment reaches a specified user count, useful for audience size minimums.

Trigger

User completes conversion event

Trigger when a user fires a designated conversion or activation event in Amplitude analytics.

Action

Create or update user property

Write campaign attribution or conversion data back into Amplitude as user-level properties.

Action

Send custom event

Log Google Ads campaign interactions or conversion events into Amplitude's event stream.

Action

Add users to cohort

Programmatically add users to existing Amplitude cohorts based on ad engagement or conversion.

Google Ads
Triggers & Actions
Trigger

Campaign conversion recorded

Trigger when Google Ads tracks a conversion event from search, display, or video campaigns.

Trigger

Campaign spend exceeds threshold

Trigger when daily or lifetime spend on a campaign crosses a defined budget threshold.

Trigger

Audience list size changes

Trigger when a Customer Match or remarketing audience gains or loses members beyond a set delta.

Action

Upload Customer Match audience

Create or update a Customer Match list with user emails, phone numbers, or mobile IDs.

Action

Add or remove audience from campaign

Attach behavioral audiences to active campaigns or exclude segments from targeting.

Action

Update conversion tracking value

Write enhanced conversion values based on Amplitude LTV or engagement scores back to Google Ads.

Amplitude
+
Google Ads

Ready to connect your stack?

Stop exporting Amplitude cohorts and manually uploading audiences to Google Ads. Redbird AI syncs product behavior to campaign targeting automatically, so your ads reach users based on what they actually do.

Get started → Book a demo