Stop manually syncing campaign data into sales workflows and chasing down conversion outcomes. Redbird AI connects Google Ads to Salesloft so your sales team knows which prospects came from paid campaigns, and your ads team sees what happens after the click.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically identify which prospects clicked high-intent keywords or came from specific campaigns. Route them into priority cadences in Salesloft and flag them for immediate SDR follow-up. Surface campaign UTM data and ad group context directly in cadence steps.
Track which leads moved through Salesloft cadences, hit opportunity stages, and closed as revenue. Push these conversion events back to Google Ads with deal size and timeline data. Enable Smart Bidding to optimize toward actual revenue, not just form fills.
Monitor daily Google Ads spend and lead volume against Salesloft cadence enrollment and activity rates. Trigger alerts when ad budgets increase but SDR engagement doesn't scale proportionally. Prevent wasted spend from leads that never enter sales workflows.
Append campaign name, ad group, keyword, device, and landing page data to every Salesloft person record that originated from paid search. Give reps visibility into what prospects searched for and which ad copy they clicked before outreach.
Analyze email open rates, call connect rates, and cadence progression for leads sourced from specific campaigns or keywords. Automatically reduce bids or pause underperforming ad groups when downstream engagement signals are weak. Reallocate budget to campaigns driving sales-qualified conversations.
Combine Google Ads spend and lead volume with Salesloft stage progression and opportunity creation data. Build automated reports showing true cost-per-opportunity by campaign, keyword, and audience segment. Identify which paid channels deliver leads that actually convert in sales workflows.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Google Ads campaign structures, conversion tracking schemas, and Salesloft cadence mechanics — so your revenue ops team doesn't need to map every field manually.
Redbird automatically maps Google Ads UTM parameters, GCLID tokens, and campaign hierarchies to Salesloft person fields, account relationships, and custom cadence tags. It understands how conversion actions in Google Ads relate to Salesloft stages and opportunity outcomes. When campaign structures or cadence templates change, Redbird adapts without brittle field mappings breaking.
faster than exporting CSVs, joining on GCLID, and uploading conversions manually
Redbird can pull from Google Ads and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Salesloft.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Salesloft, or from Salesloft back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Google Ads or any engagement signal in Salesloft.
Fires when a conversion action is tracked in Google Ads, including form submissions, calls, or imported events.
Triggers when a campaign hits a spending limit or percentage of daily budget.
Detects when an ad is disapproved by policy review or manually paused by a user.
Send conversion events back to Google Ads with GCLID, conversion time, value, and custom attributes.
Adjust daily budgets, target CPA, or ROAS goals based on downstream sales performance signals.
Automatically pause underperforming ad groups or keywords based on engagement or conversion criteria.
Fires when a prospect is enrolled in a Salesloft cadence, including cadence name and step details.
Detects when a prospect opens a cadence email or clicks a tracked link within the message.
Triggers when an opportunity tied to a Salesloft person moves to a new stage or closes.
Enroll a new prospect into a specific Salesloft cadence with custom tags or priority flags.
Append campaign source, keyword, or ad copy data to custom fields on a Salesloft person record.
Add a new account in Salesloft or update existing account records with campaign attribution metadata.
Sync Google Ads with Salesloft and close the loop between paid campaigns and sales outcomes. Redbird AI handles the data work so your team can focus on conversion, not reconciliation.