Sync Google Ads with NielsenIQ to close the loop between digital advertising and retail sales performance. Stop manually matching SKU-level sales data to campaign spend, and start automating the analysis that connects ad impressions to in-store velocity and market share movement.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull NielsenIQ retail sales data for advertised SKUs and append it to Google Ads campaign reports. Match product-level ad spend to actual store performance, distribution gains, and category share shifts. Surface which campaigns are driving measurable retail velocity, not just clicks.
Monitor NielsenIQ distribution and inventory metrics, then automatically pause or reduce Google Ads budgets for SKUs with low ACV or stockout issues. Prevent wasted ad spend on products consumers can't find in-store. Resume campaigns when distribution recovers above your threshold.
Automatically generate reports that layer Google Ads campaign investment against NielsenIQ measured sales, market share change, and promotional lift. Break down performance by geography, retailer, and product tier. Deliver a unified view of digital spend efficiency tied to real-world outcomes.
Compare Google Ads impression share and spend trends to NielsenIQ sales velocity and market share data. Trigger alerts when significant budget increases don't produce measurable retail lift within your expected lag window. Flag campaigns for creative refresh or audience adjustments.
Match Google Ads click and conversion timestamps to NielsenIQ consumer panel purchase events. Identify which campaigns influence actual buying behavior at shelf level, not just online conversions. Refine attribution models with real household purchase data.
Ingest NielsenIQ promotional effectiveness data and pricing snapshots, then dynamically shift Google Ads budgets to support in-store promotions or competitive price changes. Align digital spend with retail execution windows to maximize synergy between advertising and trade spend.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands the relationship between Google Ads campaign structures and NielsenIQ retail measurement hierarchies — from SKU-level sales to geography, retailer, and time-based performance metrics.
Redbird maps Google Ads campaign IDs, ad group structures, and product feed attributes to NielsenIQ UPCs, brand hierarchies, category definitions, and retail outlet taxonomies. The platform automatically handles date range alignment, geography normalization, and metric reconciliation between digital spend and physical sales. It recognizes lag effects, promotional periods, and distribution changes — so your team can analyze true incrementality without manual data wrangling.
faster to match Google Ads spend to NielsenIQ retail sales performance
Redbird can pull from Google Ads and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into NielsenIQ, or from NielsenIQ back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign events in Google Ads or retail performance shifts in NielsenIQ — Redbird handles the rest.
Fires when a Google Ads campaign hits a specified spend level or budget utilization percentage.
Triggers when return on ad spend for a campaign or product group falls below your defined benchmark.
Detects when a new Shopping or Performance Max campaign goes live with specific product feeds.
Modify bidding approach or target CPA/ROAS settings for specified campaigns based on external signals.
Automatically pause ad groups targeting specific SKUs or product categories within campaigns.
Change daily or total budget limits for campaigns based on performance or inventory conditions.
Fires when a brand or SKU's category share moves up or down by a defined percentage in NielsenIQ data.
Triggers when units per store per week fall below historical averages for tracked products.
Detects when all-commodity volume weighted distribution decreases below target levels.
Pull NielsenIQ sales, share, and distribution metrics filtered by region, outlet type, or time period.
Fetch lift metrics and incremental volume data for in-store promotions and price changes.
Access household-level purchase frequency, basket composition, and brand switching data from panels.
See how Redbird AI connects Google Ads to NielsenIQ and eliminates the manual work of matching digital spend to retail sales performance. Build automations that optimize ad budgets using real-world velocity and market share data.