Connect Gong and HubSpot with AI

Stop manually updating deal stages after sales calls or copying conversation insights into CRM notes. Redbird AI syncs Gong call intelligence directly into HubSpot records, keeping your pipeline data accurate without the busywork.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-update HubSpot deal stages when Gong detects buying signals

When Gong identifies high-intent conversation signals like pricing discussions or technical validation questions, Redbird automatically advances the associated HubSpot deal to the appropriate stage. Your pipeline stays current without reps manually logging every call outcome.

Enrich HubSpot contacts with competitor mentions from Gong calls

Every time a competitor is mentioned on a Gong call, Redbird captures the context and updates custom fields in HubSpot contact or company records. Sales and product teams get visibility into competitive landscape without combing through transcripts.

Create HubSpot tasks when Gong surfaces at-risk deal signals

When Gong detects deal risk indicators like declining engagement, missing stakeholders, or unresolved objections, Redbird creates prioritized tasks in HubSpot assigned to the account owner. Managers can intervene before deals stall.

Sync HubSpot deal metadata to Gong for richer conversation context

Before every call, Redbird pushes critical HubSpot deal data—industry, ARR, close date, custom fields—into Gong so reps see full context during conversations. Your revenue intelligence platform knows what matters for each opportunity.

Log Gong call summaries and next steps as HubSpot timeline activities

After each recorded call, Redbird extracts Gong's AI-generated summary, action items, and key topics, then logs them as structured timeline activities in HubSpot. Anyone viewing the deal sees conversation history without switching tools.

Weekly deal health reports combining Gong engagement scores and HubSpot pipeline data

Redbird pulls conversation sentiment, talk ratios, and question patterns from Gong, combines them with deal stage, age, and value from HubSpot, then delivers weekly health reports to sales leaders. Get a complete picture of pipeline quality, not just quantity.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Gong and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Gong's conversation intelligence schema and HubSpot's CRM data model, so your call insights and pipeline data stay perfectly in sync.

AI that speaks both revenue intelligence and CRM

Redbird maps Gong call metadata, participant trackers, topic labels, and sentiment scores to the right HubSpot objects—whether that's contact properties, deal custom fields, engagement timeline events, or company attributes. Our AI handles schema differences between Gong's conversation models and HubSpot's object hierarchy, including custom properties, deal stages, and lifecycle stages unique to your setup. No rigid field mapping or broken syncs when you update your CRM structure.

Call transcripts → timeline notes
Deal risk scores → custom fields
Topic tags → contact properties
Sentiment analysis → engagement metrics
10×

faster than exporting Gong CSVs and importing to HubSpot manually

No spreadsheet exports, CSV cleanup, or manual data entry into CRM fields

Auto-generated reports

Redbird can pull from Gong and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or HubSpot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Gong into HubSpot, or from HubSpot back into Gong. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Gong conversation event or HubSpot CRM change, then take action in either system.

Gong
Triggers & Actions
Trigger

Call recording completed

Fires when Gong finishes processing a new sales call, demo, or meeting recording.

Trigger

Deal risk detected

Triggers when Gong identifies risk signals like low engagement, unaddressed objections, or negative sentiment.

Trigger

Competitor mentioned

Activates whenever a specific competitor name or product is mentioned during a tracked conversation.

Action

Add call to Gong library

Upload or tag a call recording in Gong's team library for coaching or onboarding.

Action

Update opportunity metadata

Modify custom fields or properties on a Gong-tracked deal based on external data.

Action

Create coaching moment

Flag a specific call or timestamp in Gong for manager review and rep feedback.

HubSpot
Triggers & Actions
Trigger

Deal stage changed

Fires when a HubSpot deal moves to a new pipeline stage like Proposal Sent or Closed Won.

Trigger

Contact property updated

Triggers when specific contact fields like role, company size, or lifecycle stage change.

Trigger

New deal created

Activates whenever a new opportunity is added to your HubSpot sales pipeline.

Action

Update deal properties

Modify custom fields, close date, amount, or other deal attributes in HubSpot.

Action

Create timeline activity

Log a custom engagement event or note on a contact, company, or deal record.

Action

Assign task to owner

Create a HubSpot task assigned to the deal owner, contact owner, or specific team member.

Gong
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HubSpot

Ready to connect your stack?

Sync Gong call intelligence with HubSpot CRM data automatically. Stop manually updating deal records and start letting conversation insights flow where your team needs them.

Get started → Book a demo