Stop manually exporting campaign data to share with sales or hunting through calls to understand which ads drove deals. Redbird AI automatically syncs Amazon Ads performance with Gong's revenue intelligence, so your team can see exactly how ad spend connects to actual sales conversations and pipeline.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a prospect or customer is mentioned in a Gong call, automatically enrich that call record with their Amazon ad interaction history—what products they clicked, which campaigns they engaged with, and their ACOS trends. Sales reps see exactly which ads brought prospects to the table before discovery calls.
When Gong detects a high-value opportunity discussing specific product lines, trigger notifications to your Amazon Ads team with deal context and competitive mentions. Marketing can adjust bids, budgets, and creative for the exact SKUs being discussed in active pipelines.
Connect Gong's conversation intelligence with Amazon Ads campaign data to identify which Sponsored Products or Sponsored Brands campaigns lead to calls with higher engagement scores, shorter sales cycles, or better win rates. Stop optimizing ads purely on ROAS—optimize for conversation quality too.
When Gong identifies competitor mentions or objection patterns in sales calls, add that intelligence to your Amazon Ads performance dashboards. See which campaigns are driving prospects who already know your competition, and adjust targeting or messaging accordingly.
Combine Amazon Ads campaign-level spend and attribution data with Gong's deal tracking and close dates. Automatically generate reports showing true customer acquisition cost by campaign, including how many calls, demos, and objections each campaign source generated before close.
When prospects engage heavily with Amazon Sponsored Products ads—multiple clicks, high dwell time, repeat visits—automatically flag those accounts in Gong before their next scheduled call. Reps enter conversations knowing exactly which products prospects are actively researching on Amazon.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Gong with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amazon Ads campaign structures and Gong's conversation intelligence schemas, so you can connect advertising performance to actual revenue signals without building custom data pipelines.
Redbird maps Amazon Ads entities—campaigns, ad groups, ASINs, placement types, and attribution windows—directly to Gong's deal objects, call transcripts, account timelines, and custom fields. It understands that a Sponsored Products campaign click might precede a Gong-tracked discovery call by weeks, and can attribute conversation outcomes back to specific Amazon placements or keywords. No need to flatten data into CSVs or build lookup tables—Redbird preserves the full context of both ad performance and sales intelligence.
faster than building custom ETL between Amazon Ads API and Gong webhooks
Redbird can pull from Amazon Ads and Gong simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Gong.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Gong, or from Gong back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Amazon Ads or Gong—campaign launches, deal stage changes, conversation insights, or ad performance thresholds.
Fires when a Sponsored Products or Sponsored Brands campaign's ACOS rises above your target efficiency level.
Triggers when a new campaign is activated in Amazon Ads with specific targeting or budget criteria.
Fires when an individual ASIN or ad group hits its configured daily spend cap before end of day.
Adjust campaign-level budgets or keyword bids based on external signals like pipeline velocity or inventory levels.
Programmatically pause underperforming ad groups or reactivate campaigns based on Gong deal insights.
Apply metadata tags to Amazon Ads campaigns to track which ones correlate with high-quality sales conversations.
Fires when an opportunity in Gong moves to a new stage like demo completed, proposal sent, or closed-won.
Triggers when Gong's AI detects specific competitor names or product mentions during recorded conversations.
Fires when a sales call receives a low engagement or sentiment score from Gong's conversation analysis.
Enrich Gong call or meeting records with Amazon Ads attribution data, campaign names, or ad interaction history.
Post Amazon ad engagement milestones directly to account timelines in Gong for full buyer journey visibility.
Automatically apply tags to Gong opportunities indicating which Amazon Ads campaigns or ASINs drove initial interest.
See how revenue and marketing teams use Redbird AI to connect Amazon Ads performance with Gong's sales intelligence—turning ad data and conversation signals into a unified view of what actually drives revenue.