Redbird AI syncs behavioral data from Adobe Analytics with sales conversations in Gong, so revenue teams can see which digital touchpoints drive deals forward. Stop manually correlating web activity with call outcomes or exporting CSVs to understand buyer intent across channels.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a sales call is recorded in Gong, automatically append the prospect's recent web behavior from Adobe Analytics — pages viewed, content consumed, campaign touches — so reps see buyer intent before the conversation starts. Surface which product pages or case studies each contact engaged with in the days leading up to the call.
Identify accounts showing behavioral red flags in Adobe Analytics — declining page depth, abandoned configurators, competitor content views — and automatically tag the corresponding opportunities in Gong. Enable sales leaders to prioritize coaching and outreach based on digital disengagement signals that precede churn.
When deals progress or close in Gong, push stage transitions and revenue data back into Adobe Analytics as conversion events. Build multi-touch attribution models that connect first-touch campaigns with closed-won revenue, eliminating the gap between marketing measurement and sales outcomes.
When Gong's conversation intelligence identifies competitor talk tracks or objections across multiple calls, automatically trigger Adobe Analytics to export behavioral segments of accounts showing similar digital patterns. Arm marketing with audiences to run defensive campaigns against competitive threats surfaced in real sales conversations.
Merge Adobe Analytics session and conversion data with Gong's deal lifecycle metrics to calculate which digital touchpoints correlate with faster sales cycles. Automatically generate reports showing how content engagement, campaign exposure, and on-site behavior impact time-to-close and win rates.
When deals close (won or lost), capture the Adobe Analytics audience segments each contact belonged to and store them with Gong call recordings. Enable revenue teams to analyze whether certain behavioral cohorts respond differently to specific sales messaging or demo flows.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Gong with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics' custom event taxonomy and Gong's conversation metadata, so you can map behavioral signals to deal intelligence without manual schema translation.
Redbird's AI parses Adobe Analytics' variable structures — eVars, props, list variables, calculated metrics — and matches them to Gong's deal, contact, and interaction schemas. It understands that a custom event101 firing might signal product interest worth surfacing in a call timeline, or that a Gong topic tag should trigger an Adobe Analytics segment rebuild. The system interprets conversion funnels, pathing reports, and call sentiment scores to automate workflows that bridge marketing measurement and revenue intelligence.
faster than building ETL pipelines between Adobe Analytics and Gong
Redbird can pull from Adobe Analytics and Gong simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Gong.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Gong, or from Gong back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any behavioral event in Adobe Analytics or any sales interaction in Gong, and let Redbird route the right data to the right system.
Fires when a user qualifies for a custom Adobe Analytics segment based on behavior rules or calculated metrics.
Triggers when a specified custom event (demo request, trial signup, pricing page view) fires in Adobe Analytics.
Detects when a tracked account's last-touch or multi-touch attribution shifts to a new channel or campaign.
Write custom attributes or flags back into Adobe Analytics visitor profiles using Data Insertion API.
Build new segments in Adobe Analytics or update membership rules based on signals from other systems.
Send a custom event back to Adobe Analytics to close the loop on actions taken outside the web properties.
Fires when a new sales call, demo, or meeting is captured and transcribed in Gong.
Triggers when an opportunity moves between pipeline stages or closes (won/lost) in Gong's CRM sync.
Detects when Gong's conversation intelligence identifies specific topics, competitors, or objection patterns across calls.
Enrich Gong call or opportunity records with external context like web engagement scores or campaign source.
Apply tags or labels to deals in Gong based on digital behavior patterns identified in other systems.
Push engagement metrics or lead scores into Gong's contact records to inform rep prioritization and outreach.
See how Redbird AI syncs Adobe Analytics behavior data with Gong sales intelligence in minutes, not sprints. Connect your tools and start automating the work between marketing measurement and revenue operations.