Connect AppsFlyer and
Gong with AI

Automatically sync mobile attribution data to sales intelligence and connect user acquisition insights to revenue conversations. Stop manually exporting campaign metrics to brief your sales team or hunting through call transcripts to understand which channels drive quality leads.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync high-value install cohorts to sales context in Gong accounts

When AppsFlyer identifies high-LTV install cohorts from specific campaigns, automatically enrich corresponding Gong accounts with attribution source, campaign performance, and user behavior data. Sales teams see which acquisition channels brought each prospect to the conversation without asking marketing.

Alert marketing when sales calls reveal mobile onboarding friction points

When Gong detects recurring objections or questions about mobile app features across sales calls, trigger alerts with specific AppsFlyer event data showing where users drop off in those flows. Connect qualitative feedback from prospects to quantitative attribution and funnel metrics automatically.

Create weekly ROAS reports enriched with closed deal data from Gong

Combine AppsFlyer campaign attribution data with Gong's closed-won revenue insights to calculate true customer acquisition costs by channel. Automatically generate reports showing which paid acquisition sources drive not just installs, but actual revenue conversations and deal velocity.

Sync competitor mentions from Gong to campaign optimization in AppsFlyer

When Gong identifies patterns of competitor mentions in sales calls, automatically tag corresponding AppsFlyer campaigns and channels that sourced those prospects. Marketing teams adjust bidding and creative strategy based on which acquisition sources bring competitive-sensitive leads.

Enrich sales call prep with attribution journey and campaign context

Before scheduled demos, automatically pull AppsFlyer attribution data—campaign source, channel, first touch, conversion path—into Gong account records. Sales reps enter every call knowing exactly how the prospect discovered the app and what messaging resonated during acquisition.

Trigger retargeting audience creation when Gong flags stalled enterprise deals

When Gong detects deal risk signals in enterprise sales conversations, automatically create AppsFlyer retargeting audiences based on the account's user cohort and behavior patterns. Re-engage their user base with targeted campaigns while sales works to unstick the deal.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and Gong with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both AppsFlyer's attribution schemas and Gong's conversation intelligence data models, so you can connect mobile performance to revenue insights without custom middleware.

AI that speaks attribution and revenue intelligence

Redbird maps AppsFlyer's campaign hierarchies, attribution windows, event taxonomies, and LTV cohorts to Gong's account structures, deal stages, conversation topics, and interaction timelines. The AI recognizes when install sources should enrich account context, when call insights should inform campaign strategy, and how to reconcile user-level attribution with account-based revenue data. No manual field mapping between mobile analytics and sales intelligence required.

Campaign-to-account matching
LTV cohort enrichment
Attribution event parsing
Conversation signal routing
10×

faster than building custom pipelines to connect mobile attribution to sales context

No ETL jobs, API wrappers, or CSV exports between AppsFlyer dashboards and Gong accounts

Auto-generated reports

Redbird can pull from AppsFlyer and Gong simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Gong.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into Gong, or from Gong back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in AppsFlyer or Gong—from install attribution to sales call completion.

AppsFlyer
Triggers & Actions
Trigger

New install attributed to campaign

Fires when AppsFlyer attributes a new app install to a specific acquisition campaign or channel.

Trigger

High-LTV cohort identified

Triggers when AppsFlyer identifies a user segment with LTV metrics above defined thresholds.

Trigger

Fraud detection alert

Fires when AppsFlyer's fraud detection flags suspicious install or engagement patterns.

Action

Create retargeting audience

Build a new AppsFlyer audience segment based on user behavior, attribution source, or engagement criteria.

Action

Update campaign metadata

Append custom tags or notes to AppsFlyer campaigns based on external insights or performance signals.

Action

Export attribution cohort data

Pull detailed attribution, LTV, and event data for specific user cohorts or time periods from AppsFlyer.

Gong
Triggers & Actions
Trigger

Sales call completed and transcribed

Fires when Gong finishes transcribing and analyzing a completed sales call or demo.

Trigger

Deal stage changed

Triggers when an opportunity in Gong moves to a new pipeline stage based on conversation activity.

Trigger

Competitor mentioned in conversation

Fires when Gong detects specific competitor names or patterns across sales interactions.

Action

Add account context note

Append attribution source, campaign data, or user behavior insights to a Gong account record.

Action

Tag call with campaign source

Apply custom labels to Gong calls based on how the prospect was acquired or which channel they came from.

Action

Update deal health score

Modify Gong's deal risk assessment with external signals like user engagement or attribution quality.

AppsFlyer
+
Gong

Ready to connect your stack?

Sync AppsFlyer attribution data with Gong sales intelligence in minutes. Connect mobile acquisition performance to revenue conversations without building custom integrations.

Get started → Book a demo