Connect Amplitude and
Gong with AI

Stop manually cross-referencing product engagement data with sales calls. Redbird AI automatically syncs user behavior insights from Amplitude with deal context in Gong, so revenue and product teams can see which features actually drive conversions and retention.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Gong deals with Amplitude product usage and engagement scores

Automatically pull feature adoption metrics, session frequency, and engagement scores from Amplitude into Gong deal records. Sales reps see which prospects are power users or at-risk before every call, no spreadsheet pivots required.

Alert product teams when high-value deals mention specific features in calls

Surface competitor mentions, feature requests, and objection patterns from Gong calls filtered by account product usage in Amplitude. Product managers get contextualized feedback from accounts that actually matter to revenue.

Sync cohort membership from Amplitude to Gong for targeted sales plays

Push behavioral segments—like churning power users or trial accounts hitting activation milestones—directly into Gong. Revenue teams run plays based on real product signals instead of stale CRM data.

Report on conversion correlation between demo topics and product adoption

Combine Gong call transcripts with Amplitude event data to identify which demo talking points correlate with higher feature adoption post-sale. Generate weekly reports showing what sales messaging actually drives product engagement.

Automate deal risk alerts based on declining product engagement metrics

Monitor Amplitude retention cohorts and usage drops for accounts with open opportunities in Gong. Trigger automated alerts to account executives when product signals indicate deal risk before it shows up in conversations.

Capture feature requests from sales calls and track against adoption data

Extract feature requests and pain points from Gong transcripts, then automatically check Amplitude to see if the feature exists and measure its adoption rate. Product teams prioritize roadmap based on revenue impact, not just volume of asks.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Gong with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amplitude's event taxonomy and user properties alongside Gong's conversation intelligence and deal structure, so your product and revenue data actually speak the same language.

AI that reads both behavioral events and buyer conversations

Redbird maps Amplitude event streams, user properties, and cohort definitions to Gong's call transcripts, deal stages, and account hierarchies without custom field mapping. Our AI identifies which product behaviors correlate with successful sales outcomes, surfaces feature mentions from calls that match Amplitude tracking, and joins conversation sentiment with engagement metrics. No CSV exports, no manual account matching, no data engineering backlog.

Event taxonomy mapping
Cohort-to-account matching
Call topic extraction
Usage-to-deal correlation
10×

faster than exporting Amplitude cohorts and manually updating Gong records

No CSV exports, pivot tables, or weekly syncs between product and sales ops teams

Auto-generated reports

Redbird can pull from Amplitude and Gong simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Gong.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Gong, or from Gong back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any product behavior in Amplitude or sales interaction in Gong, then automate what happens next across your stack.

Amplitude
Triggers & Actions
Trigger

User enters retention cohort

Trigger when a user qualifies for a specific cohort based on behavioral criteria or lifecycle stage.

Trigger

Feature adoption threshold reached

Fire when an account crosses a defined usage threshold for a specific feature or event.

Trigger

Engagement score drops below threshold

Detect when a user or account's engagement score declines beyond a set level.

Action

Create custom user property

Write enrichment data back to Amplitude as a custom property on user profiles.

Action

Add users to behavioral cohort

Dynamically add or remove users from Amplitude cohorts based on external data.

Action

Track custom event

Log events to Amplitude from external systems to enrich behavioral analysis.

Gong
Triggers & Actions
Trigger

Call or meeting recorded

Trigger when a new sales call, demo, or customer meeting is recorded and transcribed.

Trigger

Competitor mentioned in conversation

Fire when Gong detects a specific competitor name or competitive topic in a call.

Trigger

Deal stage changes

Activate when an opportunity moves between pipeline stages in Gong's forecast view.

Action

Add custom field to deal

Enrich Gong opportunity records with external data like product usage metrics.

Action

Create call note or insight

Automatically append context or analysis to call records for rep visibility.

Action

Update account-level attribute

Write data to Gong account records to inform sales plays and forecasting.

Amplitude
+
Gong

Ready to connect your stack?

See how Redbird AI syncs Amplitude product behavior with Gong sales intelligence in minutes, not sprints. Close the loop between what users do and what buyers say.

Get started → Book a demo