Connect Gainsight and
HubSpot with AI

Sync customer health scores, renewal data, and lifecycle insights between your CS platform and CRM automatically. Stop manually exporting CSVs to keep sales and success teams aligned on account status, risk indicators, and expansion opportunities.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Gainsight health scores and risk flags to HubSpot contact properties

Automatically push customer health scores, risk indicators, and engagement metrics from Gainsight to custom properties in HubSpot. Sales and marketing teams see real-time CS data on every contact and company record without switching tools.

Update Gainsight renewal pipelines when HubSpot deals close or update

When a renewal deal moves stages or closes in HubSpot, automatically update the corresponding renewal opportunity in Gainsight. Keep CS teams informed of sales activity and eliminate duplicate data entry across both systems.

Alert sales reps in HubSpot when Gainsight flags at-risk customers

Trigger automated alerts or tasks in HubSpot whenever a customer's health score drops below threshold or gets flagged as at-risk in Gainsight. Sales reps can intervene early with relevant context already in their CRM workflow.

Enrich Gainsight accounts with HubSpot marketing engagement and lead source data

Pull marketing engagement metrics, email campaign data, and original lead source information from HubSpot into Gainsight customer profiles. CS teams gain visibility into how customers were acquired and their ongoing marketing engagement patterns.

Create HubSpot deals automatically when Gainsight flags expansion opportunities

When a CS play or automated workflow in Gainsight identifies an upsell or expansion opportunity, automatically create a new deal in HubSpot with relevant context. Sales teams get qualified expansion leads without manual handoff processes.

Generate weekly customer health reports combining Gainsight scores and HubSpot activity

Automatically compile reports that merge customer health metrics from Gainsight with sales pipeline status, recent deal activity, and marketing engagement from HubSpot. Leadership gets unified visibility into customer lifecycle performance across both platforms.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Gainsight and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Gainsight's customer success data model and HubSpot's CRM object structure, so you can map health scores, renewal timelines, and lifecycle stages without custom code.

AI that speaks both customer success and CRM

Redbird's AI natively understands Gainsight's health score schemas, success plan structures, and lifecycle stage taxonomies alongside HubSpot's contact properties, deal pipelines, and custom object relationships. It automatically maps customer IDs across systems, handles date format differences between QBR timelines and deal close dates, and translates CS-specific metrics like NPS scores or product adoption rates into HubSpot custom properties. No need to write transformation scripts or maintain brittle field mappings.

Health score normalization
Renewal pipeline matching
Lifecycle stage mapping
Custom property creation
10×

faster than building Gainsight-HubSpot syncs with Zapier or custom APIs

No webhook configuration, field mapping spreadsheets, or middleware development required

Auto-generated reports

Redbird can pull from Gainsight and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gainsight or HubSpot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Gainsight into HubSpot, or from HubSpot back into Gainsight. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any customer success event in Gainsight or CRM activity in HubSpot, then execute actions across both platforms.

Gainsight
Triggers & Actions
Trigger

Health score changes

When a customer's health score increases, decreases, or crosses a specific threshold in Gainsight.

Trigger

Customer flagged as at-risk

When a customer gets tagged with at-risk status or a churn risk indicator appears.

Trigger

Success plan milestone completed

When a customer completes a success plan milestone, onboarding task, or QBR in Gainsight.

Action

Update customer attributes

Modify customer fields, tags, or properties in Gainsight based on CRM activity.

Action

Create or update renewal opportunity

Add new renewal records or update existing renewal pipeline entries with deal data.

Action

Trigger CS playbook

Initiate automated customer success plays or lifecycle workflows based on HubSpot events.

HubSpot
Triggers & Actions
Trigger

Deal stage changes

When a renewal, expansion, or new business deal moves to a different pipeline stage in HubSpot.

Trigger

Contact property updated

When key contact or company properties change, like lifecycle stage, contract value, or account tier.

Trigger

Marketing email engagement

When a customer contact opens, clicks, or responds to marketing campaigns or nurture sequences.

Action

Update contact or company properties

Sync customer health data, NPS scores, or CS metrics to custom fields in HubSpot records.

Action

Create deal

Generate new expansion or renewal deals with prepopulated data from Gainsight opportunities.

Action

Create task or engagement

Assign follow-up tasks to sales reps or log CS activities as engagements on customer records.

Gainsight
+
HubSpot

Ready to connect your stack?

See how Redbird AI syncs Gainsight and HubSpot in minutes, not weeks. Stop losing customer insights between your CS platform and CRM.

Get started → Book a demo