Automate the flow of product usage and behavioral data from Adobe Analytics into Gainsight health scores and customer timelines. Stop manually exporting engagement metrics, building CSVs, or running weekly usage reports to keep your CS team informed.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Push feature adoption rates, session frequency, and engagement depth from Adobe Analytics directly into Gainsight health score calculations. Redbird maps custom events and segments to the right customer records, updating health measures in real time without manual data pulls.
Monitor week-over-week changes in login frequency, feature usage, or session duration in Adobe Analytics. When engagement declines for accounts flagged in Gainsight, trigger automated alerts or create CS tasks so teams can intervene before churn risk escalates.
Pull customer-specific usage trends, conversion funnels, and journey maps from Adobe Analytics into Gainsight timeline entries or success plan templates. Redbird structures the data for executive business reviews, eliminating hours of screenshot-and-paste work before each QBR.
Send renewal dates, expansion pipeline stage, and health scores from Gainsight back into Adobe Analytics as custom dimensions. Build behavioral segments that account for commercial context, enabling CS and marketing to target at-risk renewals or upsell candidates with tailored campaigns.
When a customer completes a key journey in Adobe Analytics—like activating a premium feature or reaching usage thresholds—automatically launch success plays in Gainsight. Redbird identifies the milestone event and kicks off onboarding sequences, expansion outreach, or advocacy campaigns without manual tracking.
Capture conversion events, campaign touchpoints, and multi-channel attribution data from Adobe Analytics and append them to Gainsight customer timelines. CS teams get full visibility into how customers discovered features or responded to campaigns, all timestamped and contextualized automatically.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Gainsight with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event schemas, custom eVars, and segment logic alongside Gainsight's health measure structures, lifecycle stages, and custom object relationships.
Redbird interprets Adobe Analytics custom events, calculated metrics, and visitor-level segments, then maps them to Gainsight company records, health score components, and timeline activity types. It handles complex attribution windows, nested segment logic, and multi-suite reporting without requiring you to flatten data or build intermediate transforms. When health measures reference specific product behaviors, Redbird connects the dots automatically—syncing the right metrics to the right accounts at the right cadence.
faster than exporting Adobe data to CSV and uploading to Gainsight manually
Redbird can pull from Adobe Analytics and Gainsight simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Gainsight.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Gainsight, or from Gainsight back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any behavioral event in Adobe Analytics or any customer lifecycle change in Gainsight.
Trigger when a visitor or account enters or exits a custom segment based on behavior or attributes.
Trigger when a specific tracked event—like feature activation or checkout—exceeds a set frequency or value.
Trigger when calculated engagement metrics decline by a percentage or fall below a baseline over a rolling window.
Write new calculated metrics or update existing formulas based on data from other systems.
Append custom eVars or props to visitor records using customer success or CRM context from Gainsight.
Push segment membership lists or aggregated behavioral data to warehouses, BI tools, or activation platforms.
Trigger when an account's overall or measure-specific health score moves between green, yellow, or red.
Trigger when a renewal enters a defined time window or pipeline stage updates to at-risk or closed.
Trigger when a new play launches for an account or a call-to-action task is assigned to the CS team.
Write new values to specific health measures using product usage or behavioral metrics from Adobe Analytics.
Add a timestamped activity to a customer timeline, enriched with engagement stats or journey milestones.
Automatically trigger a playbook sequence or create a task for CSMs based on behavioral signals from Adobe.
Stop exporting Adobe Analytics data to spreadsheets and manually updating Gainsight. Let Redbird sync product usage, engagement metrics, and behavioral context automatically—so your CS team always has the data they need.