Sync CTV viewer behavior with session-level analytics automatically. Stop manually correlating streaming engagement data with user interaction patterns. Redbird AI automates the flow between FullStory's behavioral intelligence and Xumo's streaming platform — turning fragmented viewer data into unified insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When users engage with content on Xumo, automatically pull their FullStory session data to understand cross-device behavior. Correlate CTV viewing patterns with web and app interactions to build complete viewer profiles. Surface how discovery flows on other platforms drive Xumo content consumption.
Send Xumo viewing sessions, content completions, and ad interactions into FullStory as custom events. Analyze CTV engagement alongside web and mobile session replays in a single timeline. Identify how streaming behavior correlates with friction points in sign-up and discovery flows.
Detect when users exhibiting frustration signals in FullStory sessions subsequently drop off from Xumo content. Trigger notifications with session replay links and corresponding streaming metrics. Enable rapid diagnosis of cross-platform UX issues affecting viewer retention.
Automatically compile reports showing how CTV engagement impacts downstream conversion behaviors. Match Xumo audience segments with FullStory funnel performance and UX quality scores. Deliver actionable insights on which content drives the most valuable user journeys across platforms.
Capture and store complete FullStory sessions for viewers who watched targeted content or ad placements on Xumo. Build a searchable archive of user behavior tied to specific streaming campaigns. Enable deep retrospective analysis of how CTV initiatives influenced broader product engagement.
Create dynamic audience segments in FullStory based on Xumo content consumption patterns and viewing frequency. Automatically update segments as streaming behavior evolves to maintain fresh targeting criteria. Enable personalized experiences informed by both CTV engagement and digital product interaction quality.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands FullStory's session event schemas and Xumo's streaming analytics models — mapping behavioral data to CTV engagement without custom code.
Redbird automatically maps FullStory's session events, custom properties, and user segments to Xumo's viewership data structures and content performance metrics. Our AI understands how to correlate rage clicks, scroll depth, and conversion events with streaming sessions, content completions, and ad interactions. No manual field mapping or complex API integration work — just describe what you want to track across platforms, and Redbird handles schema translation, data normalization, and bi-directional sync.
faster than building custom integrations between behavioral analytics and CTV platforms
Redbird can pull from FullStory and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into Xumo, or from Xumo back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any FullStory session event or Xumo streaming activity — Redbird connects both systems in real time.
Fires when FullStory detects repeated rapid clicks indicating user frustration.
Triggers when users progress through or drop out of defined conversion funnels.
Activates when FullStory captures predefined custom events tied to product actions.
Build or update FullStory segments with enriched data from external sources.
Apply custom tags to sessions based on external events or data conditions.
Push external activity into FullStory as custom events for unified behavior tracking.
Fires when users begin or finish watching specific content on Xumo's platform.
Triggers when CTV ads are displayed or viewers interact with advertising inventory.
Activates when users hit specific watch time, frequency, or consumption milestones.
Enrich Xumo viewer records with external behavioral data and engagement signals.
Assign viewers to audience segments for personalized content recommendations.
Record external platform activity as Xumo events for cross-platform analytics.
Stop treating CTV analytics and digital experience data as separate worlds. Redbird AI connects FullStory and Xumo so you can understand the complete viewer journey — from streaming behavior to cross-platform engagement.