Connect ADP and
FullStory with AI

Redbird AI automatically syncs employee data from ADP into FullStory to enrich session analytics with workforce context. Stop manually exporting HR data to understand how different employee segments use your internal tools and portals.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich FullStory sessions with employee department and role data from ADP

Automatically append department, job title, location, and tenure data from ADP to FullStory user profiles. Segment session recordings and behavioral analytics by employee type, making it easy to identify UX issues specific to managers, remote workers, or new hires.

Track internal portal adoption by new hire cohorts and onboarding stage

Sync ADP hire dates and onboarding milestones into FullStory custom properties. Analyze how new employees navigate benefits enrollment, time tracking, and self-service portals during their first 90 days to identify friction points in the onboarding experience.

Alert HR when high-value users encounter critical errors in payroll portals

Monitor FullStory for rage clicks, error pages, and failed interactions in payroll and benefits tools. Automatically create tickets or notifications in ADP Workforce Now when executives or managers experience technical issues that could impact time-sensitive HR tasks.

Generate weekly reports on self-service portal usage by business unit and region

Combine ADP organizational hierarchy data with FullStory engagement metrics to produce automated reports. Track which departments and locations are successfully adopting employee self-service tools versus still relying on manual HR support requests.

Segment conversion funnel analysis by employee compensation tier and benefits eligibility

Sync compensation bands and benefits eligibility status from ADP to FullStory as custom user attributes. Analyze how enrollment completion rates, portal engagement, and feature adoption differ across full-time, part-time, and contract workers.

Automatically archive employee session data when users leave the organization

Trigger data retention workflows when ADP records a termination event. Automatically export or anonymize FullStory session recordings and behavioral data for departed employees to maintain compliance with data retention policies.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize ADP and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands ADP's employee records, organizational hierarchies, and HR event structures alongside FullStory's session data, custom properties, and behavioral event schemas.

AI that understands HR data structures and session analytics schemas

Redbird automatically maps ADP employee IDs, work email addresses, and organizational attributes to FullStory user identifiers and custom properties. The platform intelligently handles nested org structures, department taxonomies, job classification hierarchies, and employment status changes. When ADP records update — promotions, transfers, status changes — Redbird syncs those attributes to FullStory in real-time, ensuring your behavioral analytics always reflect current workforce segmentation without manual CSV exports or data engineering.

Employee ID mapping
Org hierarchy sync
Custom property enrichment
Real-time attribute updates
10×

faster than exporting HR data to CSVs and manually uploading user attributes

No data engineering, FTP servers, or scheduled export scripts required

Auto-generated reports

Redbird can pull from ADP and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either ADP or FullStory.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from ADP into FullStory, or from FullStory back into ADP. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any HR event in ADP or user behavior pattern in FullStory.

ADP
Triggers & Actions
Trigger

New employee added

Fires when a new hire record is created in ADP with an active employment status.

Trigger

Employee record updated

Triggers when department, job title, location, manager, or compensation data changes.

Trigger

Termination processed

Fires when an employee status changes to terminated or when a final paycheck is processed.

Action

Update employee attribute

Modify custom fields, tags, or metadata in an employee's ADP profile.

Action

Create HR case or note

Log a support case, compliance note, or incident record in ADP Workforce Now.

Action

Export employee data subset

Pull specific employee records, organizational data, or payroll information from ADP.

FullStory
Triggers & Actions
Trigger

User encounters critical error

Fires when FullStory detects error pages, JavaScript exceptions, or failed API calls in a session.

Trigger

Rage click detected

Triggers when a user rapidly clicks the same element, indicating frustration or broken functionality.

Trigger

Conversion funnel abandoned

Fires when a user starts but doesn't complete a defined flow like benefits enrollment or PTO request.

Action

Create user segment

Build or update a FullStory segment based on employee attributes from ADP like department or tenure.

Action

Set custom user properties

Append or update FullStory user properties with organizational, role, or compensation data.

Action

Tag session with metadata

Apply custom tags or labels to specific sessions based on employee context or behavior patterns.

ADP
+
FullStory

Ready to connect your stack?

Redbird AI makes it easy to sync ADP employee data with FullStory session analytics. Stop manually enriching behavioral data and start understanding how your workforce actually uses your digital tools.

Get started → Book a demo