Redbird AI syncs Amazon Ads campaign performance with FullStory session behavior automatically. Stop manually correlating ad spend with on-site friction, exporting CSVs to match conversions with session replays, or guessing which sponsored products drive the best user experiences.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append FullStory session URLs to Amazon Ads conversion events based on user ID matching. Marketing teams can instantly watch how users who clicked Sponsored Products behaved on-site before purchasing, identifying friction in the path from ad click to checkout.
Cross-reference Amazon Ads campaigns with poor ROAS against FullStory rage click and error data for the same traffic cohorts. Automatically flag when expensive Sponsored Brands campaigns are driving users to pages with documented UX problems, surfacing optimization opportunities that impact both ad efficiency and conversion rates.
Push campaign name, ad group, keyword, and placement data from Amazon Ads into FullStory as user properties on every session. Product and analytics teams can filter session replays by specific Sponsored Products campaigns, analyze scroll depth by keyword theme, or compare checkout completion rates across placement types without manual tagging.
Automatically combine Amazon Ads spend and impression data per ASIN with FullStory funnel analytics for the corresponding product detail pages. Identify which high-budget Sponsored Products are driving traffic to pages with cart abandonment issues, quantifying the revenue impact of UX friction on paid campaigns.
Identify users exhibiting high-intent behaviors in FullStory—deep scroll on product pages, multiple visits, comparison shopping patterns—and export those cohorts as audience lists. Use Redbird to structure this behavioral data for Amazon DSP audience targeting, optimizing retargeting spend based on observed engagement quality.
Monitor FullStory for elevated page load times, JavaScript errors, or mobile rendering issues on pages receiving Amazon Ads traffic. Automatically reduce bids or pause campaigns directing users to underperforming pages, preventing wasted ad spend on traffic that encounters technical barriers to conversion.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Amazon Ads campaign structures and FullStory's event schema, automatically mapping attribution data to behavioral signals without custom coding.
Redbird natively understands Amazon Ads entities—campaigns, ad groups, ASINs, keywords, placements, ACOS, attributed sales—and how they relate to FullStory's session data model of page views, events, user properties, and funnel steps. The platform automatically handles user ID reconciliation across systems, timezone normalization for temporal analysis, and schema translation between Amazon's advertising attribution windows and FullStory's session-based event streams. No need to build custom ETL pipelines or maintain mapping tables between campaign identifiers and behavioral cohorts.
faster than manual CSV exports and joining ad performance with session replay data
Redbird can pull from Amazon Ads and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or FullStory.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into FullStory, or from FullStory back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from campaign performance changes in Amazon Ads or behavioral signals in FullStory—Redbird handles the rest.
Trigger when a Sponsored Products or Sponsored Brands campaign's advertising cost of sales crosses a defined target.
Trigger when Amazon Ads registers a purchase conversion with campaign, keyword, and placement attribution.
Trigger when cumulative spend for a campaign or ad group hits a specified percentage of daily budget.
Adjust daily or lifetime budget for specified campaigns based on performance signals or external data.
Programmatically pause underperforming ad groups or keywords when specific conditions are met.
Update bid amounts for exact, phrase, or broad match keywords within ad groups based on conversion data.
Trigger when FullStory detects a user repeatedly clicking on an unresponsive element within a session.
Trigger when a user drops out of a defined funnel (e.g., checkout) at a particular stage.
Trigger when JavaScript errors or failed network requests on a page cross a defined frequency or percentage.
Define and save a new user segment in FullStory based on behavioral criteria or imported data attributes.
Append custom tags or properties to specific FullStory sessions for filtering and analysis.
Extract a list of user IDs matching specific behavioral patterns for downstream activation or reporting.
Redbird AI connects Amazon Ads and FullStory in minutes, automatically syncing campaign performance with user behavior data. Start correlating ad spend with on-site experience quality without building custom integrations.