Sync conversion segments to session replays, enrich FullStory events with Adobe attribution data, and automatically surface high-impact UX issues tied to revenue metrics. Stop toggling between analytics dashboards and manually correlating user behavior across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Adobe campaign source, medium, and conversion events to corresponding FullStory sessions based on visitor ID matching. Surface exactly which acquisition channels are driving users who encounter UX friction. Enable product teams to prioritize fixes based on revenue impact, not just session volume.
Push Adobe segment memberships—high lifetime value customers, repeat purchasers, cart abandoners—into FullStory as user properties. Watch session replays filtered by conversion status and revenue tier. Diagnose why your best customers struggle with specific workflows.
Automatically track rage clicks, error clicks, and dead clicks from FullStory as Adobe custom events. Measure UX friction alongside conversion metrics in your existing Analytics workspace. Quantify how session replay insights correlate with drop-off in your funnels.
Monitor FullStory for unusual error rates or friction spikes among Adobe-defined VIP segments. Trigger notifications when converting users hit dead ends or form validation issues. Route session replays showing revenue-impacting bugs directly to engineering and product Slack channels.
Automatically correlate Adobe page-level conversion metrics with FullStory frustration signals, scroll depth, and engagement scores. Build automated reports showing which landing pages have both low conversion and high friction. Prioritize optimization efforts based on unified behavioral and outcome data.
Push granular FullStory funnel step completions—form field interactions, modal dismissals, feature adoptions—into Adobe as trackable events. Build richer attribution models that account for micro-conversions captured in session data. Close the loop between qualitative user behavior and quantitative marketing performance.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Adobe Analytics event schemas, eVars, props, and segment logic alongside FullStory's session taxonomy, custom events, and user property structure—no manual field mapping required.
Redbird automatically reconciles visitor IDs across both platforms, maps Adobe conversion events to FullStory session timelines, and translates segment definitions into FullStory user properties. Our AI understands how Adobe's hierarchical variable structure (eVars, props, success events) relates to FullStory's event-based model and session metadata. When you want to enrich sessions with campaign data or push friction metrics back to Adobe, Redbird handles schema translation, deduplication, and timestamp alignment without custom code.
faster than building Adobe-FullStory ETL pipelines with Launch rules and custom APIs
Redbird can pull from Adobe Analytics and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or FullStory.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into FullStory, or from FullStory back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation workflows from any conversion event, segment update, or session insight in either platform.
When a visitor enters or exits an Adobe Analytics segment based on behavior or value thresholds.
When a custom success event, purchase, or goal completion is tracked in Adobe Analytics.
When Adobe's anomaly detection flags unusual spikes or drops in page views, events, or conversion rates.
Push Adobe segment memberships, lifetime value tiers, or campaign attribution into another system.
Send a custom success event to Adobe with eVars, props, and merchandising variables populated from external sources.
Programmatically define new calculated metrics in Adobe Analytics based on external data or combined event logic.
When FullStory captures rage clicks, error clicks, dead clicks, or thrashed cursor movements in a session.
When a FullStory session includes a tracked conversion event like purchase confirmation or form submission.
When a user drops out of a defined FullStory funnel at a specific step without completing the flow.
Apply user or session-level properties in FullStory based on external data like CRM status or campaign source.
Track a custom event in FullStory tied to a specific session, with metadata for filtering and segmentation.
Programmatically assign users to FullStory segments based on behavioral patterns or external data triggers.
Stop manually syncing conversion data and session insights. Redbird AI connects Adobe Analytics and FullStory so your product, marketing, and analytics teams work from a single source of behavioral truth.