Connect FullStory and
Semrush with AI

Sync user behavior insights from FullStory with SEO and content performance data in Semrush. Stop manually correlating session replays with landing page rankings, or exporting friction metrics to understand why high-ranking pages don't convert.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Alert marketing when high-ranking pages show rage clicks or conversion friction

When FullStory detects rage clicks or drop-offs on pages ranking in Semrush top 10, trigger alerts to content and SEO teams. Include session replay links and friction metrics so teams can diagnose why traffic isn't converting despite strong rankings.

Enrich Semrush landing page data with FullStory conversion and UX metrics

Automatically append FullStory session data—scroll depth, time on page, click maps, conversion rates—to Semrush landing page reports. See which high-traffic pages have poor UX so you can prioritize optimization based on both visibility and user experience.

Sync new Semrush keyword wins to FullStory segments for behavior tracking

When Semrush detects improved rankings for target keywords, automatically create FullStory segments for users arriving from those search terms. Track how organic visitors from newly-ranked keywords behave differently from other segments.

Generate weekly reports correlating SEO performance with user session quality

Combine Semrush ranking changes, traffic estimates, and keyword positions with FullStory session quality metrics like error rates, dead clicks, and completion rates. Surface landing pages where strong rankings meet poor UX, or where improved UX correlates with better engagement.

Archive session replays for pages with significant ranking drops for forensic analysis

When Semrush detects major ranking declines, automatically archive all FullStory session data from affected URLs over the previous 30 days. Preserve user behavior patterns to identify whether UX changes preceded the drop or if new friction emerged.

Automate content team briefings when FullStory shows exit patterns on new blog posts

When FullStory detects high exit rates or low scroll depth on recently published content tracked in Semrush, send automated briefings to content teams. Include behavioral data, average engaged time, and exit points so writers can revise before rankings stabilize.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's behavioral event schemas and Semrush's SEO data structures, so you can connect user experience insights with search performance without mapping fields or writing transformations.

AI that speaks session replay and SEO metrics

Redbird natively interprets FullStory's session event streams, user segments, funnel data, and frustration signals alongside Semrush's keyword rankings, position tracking, landing page performance, and traffic estimates. The platform automatically maps URL structures between systems, matches behavioral metrics to landing pages, and aligns session timeframes with ranking fluctuations. No need to normalize page identifiers or manually correlate traffic spikes with UX events.

Session event mapping
Landing page URL matching
Behavioral metric extraction
Ranking data correlation
10×

faster to correlate UX friction with SEO performance

No CSV exports, manual segment creation, or spreadsheet joins between session data and keyword rankings

Auto-generated reports

Redbird can pull from FullStory and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Semrush, or from Semrush back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any FullStory session event or Semrush ranking change—Redbird handles the orchestration across both platforms.

FullStory
Triggers & Actions
Trigger

Rage click detected

Fires when users perform rage clicks on any tracked element or page.

Trigger

Funnel drop-off threshold exceeded

Triggers when a conversion funnel's abandonment rate crosses a defined threshold.

Trigger

New user segment created

Fires when a new behavioral segment is defined or auto-generated in FullStory.

Action

Create user segment

Build a new segment in FullStory based on URLs, events, or user properties.

Action

Tag sessions

Apply custom tags to session recordings matching specific criteria for organization.

Action

Export session data

Extract session replay metadata, event streams, or behavioral metrics for external analysis.

Semrush
Triggers & Actions
Trigger

Keyword position change detected

Fires when a tracked keyword moves up or down in search rankings by a specified threshold.

Trigger

New ranking keyword discovered

Triggers when your domain starts ranking for a keyword not previously tracked.

Trigger

Landing page traffic estimate updated

Fires when Semrush recalculates estimated organic traffic for a specific landing page.

Action

Add URL to position tracking

Start monitoring keyword rankings and organic performance for a specific page or URL.

Action

Create content audit task

Generate a content optimization task in Semrush for pages needing updates or improvements.

Action

Update keyword tags

Apply or modify tags on tracked keywords for segmentation and campaign organization.

FullStory
+
Semrush

Ready to connect your stack?

Connect FullStory and Semrush with Redbird AI to stop manually correlating user behavior with SEO performance. Start building automations that combine session insights with search rankings in minutes.

Get started → Book a demo