Connect FullStory and
Salesloft with AI

Redbird AI syncs user behavior data from FullStory directly into Salesloft workflows. Stop manually exporting session insights or tagging accounts based on product usage. Let AI route behavioral signals to the right sales cadences and account records automatically.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Trigger Salesloft cadences when prospects hit friction points in product trials

When FullStory detects rage clicks, dead clicks, or checkout abandonment for trial accounts, Redbird automatically adds those prospects to targeted Salesloft cadences. Sales reps receive context on the exact friction point so they can offer help at the right moment.

Enrich Salesloft account records with session replay URLs and engagement scores

Redbird pulls session-level engagement data from FullStory—including session duration, feature usage, and error frequency—and appends it to Salesloft account and person records. Reps see product behavior context directly in their engagement platform without switching tools.

Alert sales when high-value accounts show expansion or churn signals

When FullStory identifies behavioral shifts—like increased feature adoption or sudden usage drops—Redbird flags those accounts in Salesloft and adds them to appropriate cadences. RevOps teams define thresholds; AI handles detection and routing.

Sync Salesloft opportunity stages back to FullStory segments for analysis

When deals move through stages in Salesloft, Redbird updates FullStory user segments so product and growth teams can analyze in-app behavior by pipeline stage. Identify which product experiences correlate with closed-won versus lost opportunities.

Build weekly reports on product engagement for accounts in active cadences

Redbird queries FullStory for session data and event metrics for all accounts currently in Salesloft cadences, then generates dashboards showing which prospects are engaging with the product versus ghosting. Sales and CS leaders see engagement trends without manual exports.

Remove contacts from outreach cadences when they complete key product milestones

When FullStory detects that a prospect has successfully completed onboarding steps or activated key features, Redbird removes them from nurture cadences in Salesloft. Prevents over-outreach to users who are already finding value in the product.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's session replay data structures and behavioral event schemas alongside Salesloft's account hierarchy, cadence logic, and engagement tracking—no middleware or custom API work required.

AI that maps session behavior to sales context

Redbird's AI interprets FullStory's event taxonomy—including custom events, user properties, and segment definitions—and translates them into actionable fields within Salesloft's account, person, and cadence objects. It handles nested session data, aggregates behavioral metrics across timeframes, and resolves identity matching between anonymous sessions and known contacts. You define the business logic; Redbird handles schema mapping, data transformation, and API orchestration.

Session replay URL injection
Behavioral segment sync
Friction event detection
Cross-platform identity resolution
10×

faster than building custom webhooks between FullStory events and Salesloft APIs

No need to manage API rate limits, parse session payloads, or write transformation logic for behavioral scoring

Auto-generated reports

Redbird can pull from FullStory and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Salesloft.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Salesloft, or from Salesloft back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any FullStory session event or Salesloft engagement activity—Redbird handles the rest.

FullStory
Triggers & Actions
Trigger

User experiences rage clicks or error

Fires when FullStory detects frustration signals like rage clicks, dead clicks, or JavaScript errors during a session.

Trigger

Session meets engagement threshold

Triggers when a user session exceeds defined duration, page depth, or feature interaction criteria.

Trigger

User added to FullStory segment

Fires when a user qualifies for a FullStory segment based on behavioral rules or custom event patterns.

Action

Query session data for account list

Retrieve session replay URLs, engagement scores, and event summaries for a batch of accounts or email addresses.

Action

Create custom event in FullStory

Log a new event in FullStory tied to a user or session, typically from sales activity or pipeline updates.

Action

Update user properties in FullStory

Append or modify user-level attributes in FullStory, such as opportunity stage, account tier, or engagement status.

Salesloft
Triggers & Actions
Trigger

Prospect added to cadence

Fires when a contact is enrolled in a Salesloft cadence, either manually by a rep or via automation rule.

Trigger

Email or call disposition recorded

Triggers when a rep logs a disposition for an email reply, call outcome, or meeting result in Salesloft.

Trigger

Opportunity stage changes

Fires when a linked opportunity moves between pipeline stages or closes in Salesloft or synced CRM.

Action

Add person to cadence

Enroll a contact into a specified Salesloft cadence based on behavioral triggers or engagement criteria.

Action

Update account or person field

Append custom data to Salesloft account or person records, such as session URLs, engagement scores, or usage flags.

Action

Remove person from cadence

Automatically unenroll a contact from active cadences based on product activity or lifecycle stage changes.

FullStory
+
Salesloft

Ready to connect your stack?

Redbird AI connects FullStory and Salesloft in minutes, not sprints. Start routing behavioral insights into sales workflows without building custom integrations or managing API dependencies.

Get started → Book a demo