Sync digital experience intelligence with retail measurement data automatically. Stop manually correlating online behavior with in-store performance. Redbird AI connects FullStory session analytics to NielsenIQ market data so product and insights teams can see the complete picture from digital discovery to retail conversion.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append session replay volumes, feature interaction rates, and product page friction metrics to NielsenIQ sales and velocity data. Surface which products driving retail sales also have strong digital engagement versus those underperforming online despite shelf presence.
Monitor FullStory rage clicks, conversion drop-offs, and session frustration signals for products showing sales decline in NielsenIQ data. Trigger notifications when digital friction appears on SKUs losing market share so teams can prioritize UX fixes that protect revenue.
Automatically pull FullStory segment behavior, funnel completion rates, and feature adoption alongside NielsenIQ category sales, distribution metrics, and promotional lift. Create single-view reports showing how digital experience quality impacts retail outcomes across your portfolio.
Push market share leaders, declining SKUs, and high-velocity products from NielsenIQ into FullStory as user segments. Automatically tag and filter session replays based on which products users researched, enabling UX teams to prioritize analysis on retail-critical items.
When new products appear in NielsenIQ tracking, automatically analyze FullStory sessions for competitive product pages to establish engagement benchmarks. Build comparison reports of session depth, feature interaction, and conversion patterns to inform your launch strategy.
Archive session replays showing cart abandonment, promo code issues, and payment friction during periods of NielsenIQ-tracked promotional activity. Create matched datasets linking digital checkout problems to in-store promotional lift so teams understand omnichannel campaign effectiveness.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands FullStory's behavioral event schemas and session metadata alongside NielsenIQ's retail measurement hierarchies, making it simple to connect digital experience quality to shelf performance.
Redbird's AI natively parses FullStory session events, custom properties, and segment definitions while mapping them to NielsenIQ product hierarchies, geographic markets, and time-series sales data. No manual field matching between UPC codes and digital product IDs. No custom scripts to align weekly retail reporting periods with daily session volumes. The platform automatically handles schema translation, timescale normalization, and categorical alignment so your integrations work immediately.
faster to correlate digital behavior with retail performance than manual CSV exports and VLOOKUP
Redbird can pull from FullStory and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into NielsenIQ, or from NielsenIQ back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any session event in FullStory or any retail measurement update in NielsenIQ.
Fires when a user session includes rage click events indicating frustration with specific page elements.
Triggers when users complete specific steps in defined conversion funnels like add-to-cart or checkout.
Activates when user count in a FullStory segment crosses a defined threshold over a time period.
Build a new user segment in FullStory with custom tags based on external data like retail performance tier.
Append custom properties to FullStory events such as product market share or category velocity from NielsenIQ.
Pull session replay URLs and metadata for sessions matching specific criteria like product views or error states.
Fires when a SKU's sales velocity shifts beyond defined thresholds indicating acceleration or deceleration.
Triggers when NielsenIQ refreshes category or product-level market share measurements for tracked markets.
Activates when tracked promotional campaigns start in retail measurement data for specific products or categories.
Update NielsenIQ product records with digital engagement metrics like session volume or feature interaction rates.
Generate alerts in NielsenIQ dashboards when correlated digital and retail metrics meet specified conditions.
Pull category-level sales, distribution, and share data for integration with digital behavior analysis.
Start syncing FullStory digital experience data with NielsenIQ retail intelligence today. See how product teams use Redbird AI to connect online behavior with offline performance across their entire portfolio.