Sync retail performance data from Circana with your digital marketing analytics in Semrush automatically. Stop manually exporting POS data, category trends, and market share metrics to inform your SEO and content strategy. Redbird AI automates the entire flow.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When new keyword opportunities are identified in Semrush, automatically pull corresponding category sales trends and market share data from Circana. Surface which product categories are growing offline to prioritize content investment. Update keyword tracking spreadsheets with unified online/offline performance context.
Merge Circana competitor market share data with Semrush competitor domain analytics into unified reports. Automatically identify when competitors gain share in retail channels while losing organic visibility, or vice versa. Distribute weekly competitive positioning dashboards to strategy and brand teams.
Monitor Circana category growth trends and cross-reference with Semrush content gap analysis. Trigger alerts when product categories show accelerating retail sales but low search volume coverage or ranking positions. Route prioritized content briefs to editorial teams with supporting retail data.
Push Circana regional sales performance and store-level data into Semrush local campaign reports. Automatically correlate changes in regional organic rankings with in-market retail performance by DMA or geography. Build unified dashboards showing digital-to-retail conversion patterns.
When Semrush identifies keywords driving traffic but underperforming on engagement, automatically query Circana for corresponding product category purchase behavior and pricing data. Surface disconnects between online search intent and actual retail purchase patterns. Generate hypotheses for content or positioning adjustments.
Capture Circana promotional effectiveness data alongside Semrush organic and paid search visibility during campaign periods. Store timestamped snapshots of search rankings, ad spend, and retail lift in unified records. Enable post-campaign analysis correlating digital investment with in-store sales outcomes.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI natively understands Circana's retail measurement schemas and Semrush's digital marketing data structures, so your teams can automate cross-channel analysis without middleware or custom scripts.
Redbird's integration layer parses Circana's syndicated POS data, panel metrics, category hierarchies, and time-series performance structures while mapping to Semrush's keyword databases, domain analytics, position tracking, and competitive intelligence schemas. The platform automatically handles geographic normalization, category mapping, and time-period alignment between retail measurement and digital performance data. No need to manually reconcile product taxonomies, market definitions, or reporting calendars across systems.
faster than exporting Circana reports and manually cross-referencing with Semrush campaign data
Redbird can pull from Circana and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Semrush, or from Semrush back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Circana's retail measurement platform or Semrush's marketing analytics suite.
Triggers when weekly or monthly POS syndicated data becomes available in Circana for tracked categories or markets.
Triggers when your brand or competitor market share moves above or below defined thresholds in specific categories or channels.
Triggers when category growth rate accelerates or decelerates beyond set parameters in Circana trend analytics.
Pulls specific category, sub-category, or SKU-level performance data based on custom filters or time periods.
Creates formatted report of promotional lift, baseline sales impact, and ROI metrics for specified campaigns or time windows.
Retrieves consumer panel data for demographic segments, repeat purchase rates, or basket composition around target products.
Triggers when tracked keywords move significantly in organic search rankings across desktop or mobile results.
Triggers when Semrush identifies new pages, backlinks, or ad campaigns from monitored competitor domains.
Triggers when domain or page-level organic traffic deviates from forecasted patterns or historical trends.
Adds new keywords to tracking campaigns or modifies tag groups and geographic targets in existing projects.
Generates report of keyword opportunities where competitors rank but your domain does not, with volume and difficulty metrics.
Logs new content brief or page optimization recommendation in Semrush with supporting data and priority scoring.
See how brands and agencies use Redbird AI to sync Circana retail insights with Semrush marketing analytics — automatically connecting in-store performance with digital strategy.