Redbird AI automatically syncs Amazon Ads performance with Circana retail data, so teams can analyze advertising effectiveness against market share and category trends without manual exports. Stop copying campaign metrics into spreadsheets and cross-referencing POS data—get unified insights across your Amazon and retail performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Amazon Sponsored Products and Sponsored Brands data and match it with Circana category movement and competitive share data. Creates unified reporting that shows how ad spend correlates with offline retail performance and market position.
Combine Amazon advertising efficiency metrics with Circana point-of-sale and panel data to understand total market impact. Shows whether ad-driven sales cannibalize retail share or expand category presence across channels.
Monitor discrepancies between Amazon advertising investment and actual retail sales performance measured by Circana. Triggers notifications when ad spend allocation doesn't align with category growth or competitive dynamics in retail.
Automatically build performance summaries showing Amazon advertising return alongside competitor pricing, promo frequency, and distribution data from Circana. Helps teams understand whether ad performance is being impacted by broader market conditions.
Use Circana market share declines or competitive gains as signals to modify Amazon advertising strategy. Automatically flag ASINs losing retail velocity for increased ad investment or keyword expansion on Amazon.
Store complete campaign histories alongside corresponding Circana sales, distribution, and pricing data for each period. Creates historical datasets that show true omnichannel performance for brand planning and forecasting.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Circana with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Amazon Ads campaign structures and Circana data hierarchies—from ASIN-level ad performance to category-level POS and panel insights—so you can analyze advertising impact across your entire retail footprint.
Redbird automatically maps Amazon Ads campaign IDs, ASINs, placement types, and attribution windows to Circana product hierarchies, UPCs, outlet types, and time periods. It understands the difference between Sponsored Products ACOS and Circana dollar share, recognizes how Amazon brand metrics relate to total category performance, and can join advertising data with point-of-sale, panel, and promotional datasets. No need to manually reconcile product taxonomies or build complex lookup tables between systems.
faster than exporting Amazon Ads reports and cross-referencing Circana data portals manually
Redbird can pull from Amazon Ads and Circana simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Circana.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Circana, or from Circana back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign change in Amazon Ads or market shift in Circana—Redbird handles the rest.
Fires when daily or cumulative ad spend crosses a defined budget limit for any campaign or ad group.
Triggers when advertising cost of sale exceeds acceptable efficiency thresholds for products or campaigns.
Detects when brand campaigns go live or existing campaigns are reactivated in Amazon Ads.
Modify daily or lifetime budgets for campaigns based on performance signals or external data.
Change bid amounts for specific keywords, match types, or placement adjustments programmatically.
Pull structured data on impressions, clicks, conversions, spend, and ACOS for defined date ranges and campaigns.
Fires when brand or product share declines beyond threshold in Circana point-of-sale or panel data.
Detects spikes in competitive pricing promotions, distribution gains, or feature activity from Circana data.
Triggers when Circana updates retail sales, panel, or syndicated data for the latest reporting period.
Retrieve point-of-sale volume, dollar sales, and competitive share metrics for specified products and periods.
Extract lift analysis, baseline vs. incremental sales, and promo ROI data from Circana promotional tracking.
Access household-level purchase frequency, basket composition, and loyalty metrics from Circana panel datasets.
See how Redbird AI can sync Amazon Ads and Circana automatically, so your team gets unified advertising and retail performance insights without the manual data work.