Sync payroll, headcount, and labor data from ADP with retail performance insights from Circana. Stop manually reconciling store staffing levels with sales data, or exporting employee counts to build labor productivity models.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match store-level sales and traffic data from Circana with actual labor hours and payroll costs from ADP. Build sales-per-labor-hour models without manual exports. Surface locations where staffing levels don't align with traffic patterns.
Monitor Circana retail performance metrics and automatically flag ADP locations that need headcount adjustments. Trigger notifications when comparable store sales trends suggest over or understaffing. Keep workforce planning aligned with real sales velocity.
Automatically pull hourly wage data, overtime, and total compensation from ADP and join it with point-of-sale transaction volumes from Circana. Create region-by-region labor efficiency dashboards. Eliminate spreadsheet reconciliation between HR and sales analytics teams.
When new retail locations appear in Circana tracking systems, automatically create corresponding organizational units in ADP with proper cost centers and department codes. Pre-populate expected headcount templates based on store format and traffic projections.
Combine Circana promotional lift data with incremental labor costs from ADP to calculate true ROI of in-store promotions. Attribute overtime, shift differentials, and demo staff costs to specific campaigns. Understand total cost of promotion execution, not just markdown.
Pull category performance metrics and competitive share data from Circana and match to employee records and compensation bands in ADP. Automate quarterly bonus calculations tied to category growth. Connect market results directly to incentive comp administration.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize ADP and Circana with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both ADP's payroll and organizational hierarchy structures and Circana's retail measurement taxonomies, so your teams can connect workforce data with market performance without custom ETL.
Redbird automatically maps ADP organizational units, cost centers, and employee attributes to Circana store identifiers, geographic hierarchies, and retailer taxonomies. The platform recognizes department codes, position types, and compensation structures from ADP, then intelligently joins them with Circana's outlet dimensions, market definitions, and product hierarchies. No need to build lookup tables or maintain store-to-location crosswalks manually.
faster than exporting payroll CSVs and matching store codes in spreadsheets
Redbird can pull from ADP and Circana simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either ADP or Circana.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from ADP into Circana, or from Circana back into ADP. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from payroll runs in ADP or retail data refreshes in Circana, then take action in either system.
Fires when a payroll run completes for a specific pay group or organizational unit.
Triggers when an employee record is created with assigned location and department.
Detects increases or decreases in active employee count at specific cost centers or stores.
Add new employee with job code, department, compensation, and location assignment.
Modify cost center attributes, reporting hierarchy, or location metadata in ADP.
Pull aggregated labor cost data by location, department, or time period for analysis.
Fires when new point-of-sale or syndicated data is available for tracked retailers or markets.
Triggers when category or brand share moves above or below defined benchmarks.
Detects when a new store location appears in Circana retail coverage universe.
Retrieve sales, traffic, basket size, or velocity data for specific outlets or chains.
Extract lift, incrementality, and ROI metrics for specific promotional events or time periods.
Generate market share, growth, and competitive positioning reports for defined categories or segments.
Stop manually joining payroll data with retail performance metrics. Connect ADP and Circana with Redbird AI and automate labor productivity analysis, headcount modeling, and workforce planning tied to actual sales results.